Even though it may be the latest craze to hit the marketing industry, social media for businesses is no longer a taboo subject. With thousands of the largest brands around the world jumping on the social media bandwagon, why should your company be left behind?
Before you even start to think about diving head first into the social sphere, you must carefully research what’s best for your brand. How do you even join the conversation online? If my competitors are already doing it, what can I bring to the party? Which social platforms are best for my company to engage consumers in meaningful ways? Through the use of competitive intelligence tools like Compete PRO you can get the insights you need to monitor your competition while your own social marketing strategy. This white paper will show you how to get started promoting your brand through various social channels.
Download this free white paper and you’ll learn how to:
- Choose which social channels are right for your brand
- Find thought leaders in the social space and take advantage of their knowledge
- Define how your company will decide if a campaign has been successful
- Gauge your success against the successes of your competitors
Download 5 Steps to Social Media Success Using Competitive Intelligence today! For more helpful resources, check out our other whitepapers and webinars at Compete.com!
Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.