If you haven’t seen the above picture within the last few days, chances are you haven’t been online – and those chances are very slim. No one really knows where this picture started and how it went viral, but viral it has gone, and social media users everywhere seem to get a good laugh out of this poke at all social media sites and users. At one point or another, whether we’d like to admit it or not, we are all guilty of Facebook stalking, Instagram-ing until we’ve brought “hipster” back, notifying far too many people of our whereabouts (and unless we are David & Victoria Beckham, I’m sure no one cares), and tweeting one or two thoughts that maybe should have just stayed in our heads (that’s what thoughts are for).
Above it all, there seems to be a social media outlet for every social action you might want to take, and that amount of functionality can be extremely overwhelming – especially when it involves keeping up with multiple networks. So therein lies the genius of the Donut picture. Great job, anonymous! You’ve inspired us. We’ve decided we’d like to pay tribute to both you and our customers and use your donut analogy to explain the features of our tool, Compete PRO. Check it out:
Saved Sites & Groups – Competing donut shops
Recent Sites – All the donut shops I’ve looked at lately
Website Profile – Donut shop web performance
Category Profile- Web performance of all donut shops
Search Referrals- Keywords people use to search for donuts
Site Comparisons- How does my donut shop stack up against the others
Top Sites – “And the best donut goes to…!”
Unique Visitors – How many individual people ate donuts this month?
Visits – How many times did people come in for donuts?
Page Views – How many donuts are they eating?
Total Time Spent – How long does it take the average user to eat a donut?
Monthly Attention – What % of all total donut eating time is spent eating our donuts?
Demographics – Who eats our donuts?
Incoming Traffic – Where were our donut eaters right before they ate our donuts?
Outgoing Traffic – Where do donut eaters go next?
Related Sites – Similar donut shops
Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.