It’s the week before the Super Bowl and everyone is gearing up for game day. Mashable notes that many things have changed since the Giants and the Patriots last faced off in 2008 in Super Bowl XLII. Particularly, how social media has totally transformed the marketing strategies behind both teams.
Facebook made huge news this week by filing for IPO. This decision revealed a lot of interesting information; for instance, we learned that Facebook has barely even “scratched the surface” on advertising, according to Digiday.
What are you Twitter pet peeves? BostonInno looks into things that make you an annoying tweeter. As it turns out, no one else cares about what you are eating for lunch.
Search Engine Watch published a report this year that suggests, with the help of the Olympics and upcoming elections, search ad spending could hit $19.51 billion. Similarly, we learned that Facebook is planning to run mobile ads.
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Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.