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You’ve undoubtedly heard the controversy this week about the nation’s largest breast cancer awareness charity, Susan G. Komen for the Cure, deciding to cut ties with health services organization Planned Parenthood. Supposedly based on a recent government investigation of Planned Parenthood, the Komen organization decided to halt their sizable donations to the family planning non-profit. As of this morning, however, Komen decided to flip flop on their decision and apologized for removing their support in the first place saying that they “will continue to fund existing grants, including those of Planned Parenthood, and preserve their eligibility to apply for future grants.”
According to some sources, Planned Parenthood may have already recouped the $680,000 loss from a huge spike in private donations since Komen pulled their support. As we can see in the chart below taken from Compete PRO data, there is the start of a noticeable lift in daily reach and attention to PlannedParenthood.org on the heels of the Komen announcement. It’s possible that this spike is the result of donating Planned Parenthood supporters, however, Komen.org saw a similar spike in reach and attention leading me to believe that the new visitors may have just been interested in finding out more information about the story.
What do you think about the whole situation? Do you think Komen should have taken so much flak for their decision? Do you think that Planned Parenthood would have struggled to find funding if Komen had stuck by their guns? Let us know in the comments!
Look for the follow up post on the Compete Pulse as more data becomes available!
Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.