Image from: Stephen Coburn / Shutterstock
I recently saw an advertisement on the train for much-hyped, new kid in the online food delivery space, Seamless.com. As an online and mobile food ordering company, users can browse over 7,000 restaurants throughout the U.S. and place their order online for free. Now, ordering take-out is no new phenomenon. But what Seamless offers is the ability to craft your meal from a variety of your favorite restaurants.
Whether ordering for one or a group deciding what to eat for dinner is always a little tricky with so many good choices out there.
I decided to look at Compete.com and see who was searching to “order food online.”
Grubhub.com has gained headway over its competitors in the last 6 months, while Seamless.com is taking a downward dive.
Seamless.com hasn’t been around as long as Grubhub and with less monthly visitors the website has a longer average stay than Grubhub.
Seamless has capitalized on search and once visitors come to the website they stay longer than competitor sites.
Do you order food online? Which site do you prefer?
Alyssa is on the Inside Sales team here at Millward Brown Digital, working within the Financial Services and Technology & Entertainment industries delivering digital intelligence that helps clients improve their marketing based on the online behavior of millions of consumers. Find Alyssa on Twitter at @alyssamaine or connect with her on Linkedin.