Seamlessly Searching for Food Online

Pizza Delivery

Image from: Stephen Coburn / Shutterstock

I recently saw an advertisement on the train for much-hyped, new kid in the online food delivery space, As an online and mobile food ordering company, users can browse over 7,000 restaurants throughout the U.S. and place their order online for free. Now, ordering take-out is no new phenomenon. But what Seamless offers is the ability to craft your meal from a variety of your favorite restaurants.

Whether ordering for one or a group deciding what to eat for dinner is always a little tricky with so many good choices out there.

I decided to look at and see who was searching to “order food online.”

Search Results for Order Food Online

Among the top 4 sites was, followed by, and I decided to look into these and see how many people actually order food online.

UVs for Top Food Sites has gained headway over its competitors in the last 6 months, while is taking a downward dive. hasn’t been around as long as Grubhub and with less monthly visitors the website has a longer average stay than Grubhub.

Average Stay to GrubHub and Seamless

Seamless has capitalized on search and once visitors come to the website they stay longer than competitor sites.

Do you order food online? Which site do you prefer?

About Alyssa Maine:
Alyssa is on the Inside Sales team here at Millward Brown Digital, working within the Financial Services and Technology & Entertainment industries delivering digital intelligence that helps clients improve their marketing based on the online behavior of millions of consumers. Find Alyssa on Twitter at @alyssamaine or connect with her on Linkedin.

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  1. Seamless

    Thanks for posting this Alyssa! The online food ordering space is absolutely growing and is an especially exciting one to watch… At least we here at Seamless think so!

    We just wanted to give some more info on Seamless. We were founded in 1999 as SeamlessWeb, and rebranded at the end of July 2011 to Seamless. That is why it may look like we’re a young company. We currently have over 8,000 restaurants available for online ordering in the biggest US metro areas + London UK. We recently acquired, giving our members access to over 40,000 menus, 200,000 user reviews and tons of great local restaurant content. We’re always expanding to new restaurants and cities so definitely keep an eye out!


  2. Alyssa Maine

    Glad you liked the post- the transition from to creates an interesting experience for the customer especially in any rebranding strategy