Monthly Archives: February 2012

With the Launch of its New Web Store, Could The Fancy Overtake Pinterest?

Image from: Meme Creator If you spend anytime on the Internet at all, you’ve surely heard of Pinterest. In fact, we’ve blogged about Pinterest before. We blogged about the demographics of the site’s users last May, and we have since discussed Pinterest’s business implications, from the way the site affects retailers to its use of affiliate links. Well, it looks like Pinterest may have some competition in The Fancy, a

Maker’s Mark Holiday Sweater Heats Up December Traffic

Image from: Maker’s Mark As marketers we’re interested in how to create memorable interactions with our customers. One of my marketing friends explained to me once that the reason she enjoyed being a marketer is that she liked to find new ways to make people fall in love with a brand. While loyalty programs aren’t a new idea, having a creative approach can create a lasting impression. While this particular

Even Angie’s Leg Couldn’t Save the Oscars This Year

Image from: IBI Times At the beginning of February, we wrote a post wondering how many people will tune in to watch the Oscars this year. After a 10% drop in ratings in 2011, we were hopeful that 2012 would see an increase in traffic for the Oscars. However, that was not the case. This year, the Oscars definitely had its stand out moments like Sacha Baron Cohen spilling “ashes” on

Clickstream Prediction: Michigan and Arizona Too Close to Call?

Image from: Linda Bucklin / Shutterstock Well, we’re 8 weeks into primary season and four Republican hopefuls still remain as we head into tomorrow’s contests in Arizona and Mitt Romney’s homestate: Michigan. These outcomes of these two primaries will certainly have a large effect on the momentum that each of the candidates has going into Super Tuesday next week and 59 delegates are up for grabs. So far this primary

msnNOW Finds Popularity with Younger Audience and May Drive Growth for Bing

Image from: mnsNOW Late last Wednesday on 2/15/12 Microsoft launched their newest addition to its MSN services, called msnNOW. This service enables people to get real-time information on what people are talking about, sharing, and searching for from one centralized place. It’s available on multiple screens – on the PC at now.msn.com, the iPad, mobile devices, and even as a social reader app on Facebook. Who are the early adopters

The Weekly Compete Pulse

On Thursday, President Obama announced his new plan to protect users’ online privacy. In what seems like a win for user privacy, many companies including Google, Microsoft and Yahoo have signed onto this new privacy plan, and have agreed to abide by users’ do-not-track requests, according to The Verge. Gizmodo reported on Bing’s new feature released this week called Linked Pages, which allows users to selected pages that will appear

Does Crowdfunding Drive Traffic?

Image from: Markus Gann / Shutterstock Crowdfunding is quickly becoming a new trend especially in the online space. With websites like Kickstarter.com, Quirky.com and Indiegogo.com creative projects are being supported and funded by people on the web. With even more ways to fund creative projects I looked at Compete.com to see which website sees highest traffic. Looking at Compete.com we can see that Kickstarter.com has over 700,000 Unique Visitors and

Five Key Content Strategy Elements that Made Me Fall in Love with b.good

I recently had a sit-down interview with Jon, one of the owners of b.good, to get the inside scoop on b.good’s content strategy. For those of you that haven’t experienced b.good, it’s a growing Boston-based burger chain, that specializes in making “good food, fast”. They offer a handful of juicy speciality burgers, killer salads, oven baked fries, and milkshakes to die for. The cherry on top of their heavenly milkshakes

What are Musicians Searching for After the Holiday Rush?

Image from: Semisatch / Shutterstock Let’s face it, if you are a musician finding great gear is an uphill battle.  There is almost an art to finding music instruments and accessories that have just the right affordability and quality to meet each buyer’s personal needs.  This constant search for the better and more exciting instrumentation is part of every musician’s life.  So, naturally there are a lot of users out

Is LinkedIn Becoming A More Personal Professional Network?

Image from: AISPIX by Image Source / Shutterstock LinkedIn has secured their seat as one of the most widely used social networks on the web and since they went public last year, they’ve seen even more explosive growth and remains a site to keep an eye on (even with all the recent buzz about Pinterest). What was once thought of as an online résumé repository has quickly become much more.

Searching for Easy Gifts and New Love: Valentine’s Day Afterthoughts

Image from: PISETSAK PUKAEWPUEAK / Shutterstock Those that are romantic (or obligated) diligently prepare Valentine’s Day surprises for their loved ones months, weeks, or days before the holiday.  But what of those who wait until the last minute? With our Compete search data, we found that of the top 500 search referrals from Google, Bing and Yahoo on Valentine’s Day last week, only about 10 were even related to the