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Known for their overtly sexual advertisements, an elephant-hunting CEO, and supporting questionable Internet legislation, domain registrar GoDaddy.com has been in the news lately more than ever. Even after completely reversing their stance on the controversial SOPA legislation that got put to rest late last week, GoDaddy has been suffering from an influx of lost customers and bad publicity. I decided to check out the data available from Compete PRO to take a better look at whether or not GoDaddy should “say uncle” and back off from branding themselves so controversially.
After a quick glance at the unique visitors to GoDaddy.com over the last two years, it appears that the site has been severely suffering in terms of unique users since the peak in July 2010: a whopping 44% decrease between July 2010 and December 2011.
A deeper dive into the data, however, shows that according to daily reach and attention, GoDaddy.com has stayed relatively consistent, not seeing the same big losses. Even on the supposed “Move Your Domain Day,” December 29, there was no noticeable spike in daily reach or attention.
After looking into the data from actual domains that dropped GoDaddy, it seems as though the SOPA-focused “Move Your Domain Day” was not really a success to be celebrated.
With the Super Bowl right around the corner, how do you think GoDaddy will fare? They’ve already released one of their ads for the big game, featuring Danica Patrick and the Pussycat Dolls. Given their noted obnoxious business style (from advertisements to customer service), do you think GoDaddy will keep seeing success despite their various, historical missteps? Let us know in the comments!
Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.