The Weekly Compete Pulse

Compete Weekly Pulse

It has been a busy week for the Internet. On Wednesday, many sites shut down in protest of the proposed Stop Online Piracy Act (SOPA) and our social net work feeds were flooded with people protesting the proposed legislation. In fact, according to Mashable more than 2.4 million tweets were sent out on Wednesday, in protest of SOPA and PIPA.  The online community rejoiced Friday, when SOPA was thrown out.

This mass of tweets reminded us that social media and more powerful than ever before. TechCrunch proved that users who logged in through social networks spend 50% more time on a site. For further proof,  Direct Marketing News conducted a survey which found that 75% of marketers will increase their social spending in 2012.

Speaking of spending, this week Mashable noted that online ad spending will surpass print spending for the first time in 2012. This will mark the first time in U.S. history that marketers will spend more on online ads than newspaper and magazine ads.

Finally, Search Engine Watch reminds us that things haven’t changed too much as they point out five things that haven’t changed online since 1997. Do you think Twitter works the same way as chat rooms used to?

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About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.