Webinar Replay: ‘Twas the Season for Online Shopping

Image from: Ruslan Semichev/Shutterstock

Compete recently hosted a webinar to wrap up the 2011 Holiday Season. By analyzing our clickstream data and complementing it with qualitative information from the Online Shopper Intelligence surveys, we were able to get a sense of what holiday shoppers were planning and what they actually did in the e-commerce world. We looked at visitations to major e-commerce sites and surveyed people on where they shopped and what they had purchased. Overall, we noticed a decent increase in traffic to retailers with visits up 16% during the week of Cyber Monday and 19% in the week before Christmas. Below are a few interesting findings:

• A higher % of holiday shoppers were waiting for the Black Friday/Cyber Monday deals before really shopping for presents as compared to 2010

• Black Friday is no longer an offline shopping day with retailers like Amazon and Best Buy seeing an uptick in traffic this year versus 2010

• Online shopping increased during the last week before Christmas as last-minute shoppers took advantage of expedited shipping and in-store pickup

• Books and Media had the biggest category decline

Watch the replay below:

View the slides below: