Internet. Social. Mobile. These innovations are giving us the ability to understand—and connect with—customers in new and exciting ways and will drive marketing trends far into the future. It’s fitting, then, that The Connection Project was the theme of the 2011 Digital CMO Summit, during which more than 150 industry leaders shared their success marketing to increasingly connected customers, winning over their hearts, minds, and wallets. But, why “Project”? Because it indicates a work in progress—one that is changing and evolving as companies navigate the new digital economy.
Knowing this, we find ourselves asking: where should marketers focus their efforts in 2012?
And, it’s an important question to consider now as we begin planning and strategizing for the year ahead. Download The Connection Project to learn where leaders from WPP, AOL, Skype, ESPN, Jetsetter, Ogilvy, Verizon, TNS, Yahoo! interclick and Compete are focusing their efforts for 2012.
To learn more or request an invitation to the 2012 Digital CMO Summit visit www.digitalcmosummit.com
Kristen Renda serves as Marketing Manager for Compete. Since joining the company in 2008, she has been fully immersed in all aspects of Compete’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit.