Monthly Archives: January 2012

ModCloth search strategies cut from a different cloth

Image from: ModCloth From mp3 players to custom shoes, we’re a culture obsessed with being different. This is apparent in the success of companies that have harnessed crowd sourcing techniques for women’s fashion. The community around ModCloth is clutch because the pictures and comments they add under the product descriptions make you feel more comfortable with buying clothing online. Community aside, the simple fact that a clothing manufacturer actually cares

Reviewing the Clickstream: Why Gingrich Won South Carolina

Image from: Christopher Halloran / Shutterstock A retrospective on the clickstream data pertaining to my previous South Carolina prediction reveals the impact of important events occurring very close to the South Carolina primary that would have suggested a “W” for Newt Gingrich in that contest. Compete’s analysis of the South Carolina primary went to press based on data from 12/25/2011 – 1/14/2012 and based on that data Mitt was very

Free Report: Let Focus Fix Your Marketing Efforts

When you’re developing your marketing strategy, there can be a lot of pitfalls that you’ll have to avoid. Focusing too much on one area of your plan can have dire consequences for other areas of your strategy that are neglected. Optimizing that focus is critically important! Increasing conversion rates for your online visitors is an extremely common problem for sites with an e-commerce component. By focusing on the customers that

Clickstream Prediction: Romney Cruising in for a Florida Win

As the four Republican primary candidates ready themselves for Florida voters this Tuesday – only two, Mitt Romney and Newt Gingrich, remain in the Sunshine State while Rick Santorum and Ron Paul set their sights on Nevada and Maine. The most recent Rasmussen telephone survey, conducted Saturday, January 22nd, indicates that Romney who has been pulling ahead this past week now commands a double-digit lead over Gingrich, despite Newt’s initial

The Weekly Compete Pulse

This week, Google announced updates to their privacy policy, which will go live on March 1st. To learn more, refer to Mashable’s collection of things that you should know about Google’s updates. Having a slick landing page is crucial to a successful marketing campaign, as we discussed in our post about City Sports and their #IWILLSWEAT campaign. What do you think makes a great landing page? Check out Search Engine Watch’s list

Should GoDaddy say uncle?

Image from: Edw / Shutterstock Known for their overtly sexual advertisements, an elephant-hunting CEO, and supporting questionable Internet legislation, domain registrar GoDaddy.com has been in the news lately more than ever. Even after completely reversing their stance on the controversial SOPA legislation that got put to rest late last week, GoDaddy has been suffering from an influx of lost customers and bad publicity. I decided to check out the data

Giants vs. Patriots – Who’s In the Lead Online?

Image from: David Lee / Shutterstock It’s 9 days and counting until the one and only Super Bowl 46 and whether or not your team has made it to the top probably has little to do with the fact that Sunday, February 5th, you will be glued to the biggest and brightest TV amongst your circle of friends or braving it at a bar with 500 of your closest football

As Amazon Presses Pause on Amazon Mom, Parents Mourn while Rivals Rejoice!

Savvy parents looking for bargains on diapers have undoubtedly heard of Amazon Mom.  Unlike its subscription-based Amazon Prime cousin which offers free 2-day shipping for a $79 annual fee, Amazon Mom is a free program designed with parents of young children in mind.  Until this past Tuesday, Amazon “Moms” received 15% discounts on most diapers and wipes on top of the 15% discount and free shipping available via Amazon’s Subscribe

Megavideo is Down… is Online Piracy Adrift?

Image from: Kletr / Shutterstock This post was co-authored by Trevor Morgan. The FBI shutdown of Megavideo.com on January 19th combined with national interest in SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act) has pushed online piracy directly into the media spotlight. This prompts the question, what is the current state of the online piracy landscape and what repercussions can we expect in light of these events? The online

UP is Down

Gone are the days when caloric intake, sleep time and workout activity have to be logged into a notebook only to be later entered into a spreadsheet for any meaningful analysis to be done. We now live in a world where wearable and low-profile, low-powered electronic devices track all of your physical activity and later sync your data with a whole host of available software your iOS device. Two of

Free Report: The State of Social Media

Starting with The State of the Social Media: First Edition, Compete will be releasing a white paper series covering your favorite marketing channels including search, social, and email. Marketing is a fast-paced industry and consumer behavior is anything but stagnant. Your knowledge of your potential customers should also be dynamic. For this first installment, we’ll showcase insights gleaned from Compete PRO data to illustrate how your potential customers are using