Yearly Archives: 2012

Best of the Compete Blog: 2012 Edition

Image from: 2012 / Shutterstock Well well well! Here we are, at the brink of 2013, the whole of 2012 concisely packaged away in our retrospect. The natural thing to do at these transitions is to review, right? As marketers, analyzing past triumphs is often times the most telling process for elucidating the future, so as the new year approaches we’ve constructed a list of Compete’s top stories in 2012. But what

Sunday Series: Cookies, Crafting, and Kraft in the Cooking Category

Image from: Cookies / Shutterstock This weeks Sunday Series is all about cooking! In the holiday spirit, we pulled a list of the fastest growing cooking sites in the month of November. First and foremost, let’s just acknowledge that Christmas-Cookies.com landed the number spot as the fastest grower. In November. A bit preemptive, but so what? The second insight I noticed was that, for the most part, these sites are similar

JCPenney and the Dangers of Selective Data

Image from: JCPenney Rebrands / brandsunderconstruction.com JCPenney has been undergoing some huge changes in the past year – they’ve launched not one, not two, but three new attempts to rebrand the store. The most recent move was to launch a “store-in-a-store” program similar to Target. The Wall Street consensus, as well as their earnings, have said that this strategy isn’t working. But, I wanted to take a look at the Compete data

Happy Holidays from Compete (Insights Included!)

Image from: Snowflake / Shutterstock We here at Compete would like to wish happy holidays to you and yours! We hope the season finds you warm, happy, and ready for the new year! But what would a holiday wish from Compete be without a modicum of data? Not very festive, that’s for sure! So below is a brief list of holiday-themed insights we’ve pulled to make the holidays just a little

Sunday Series: Which Movie Sites Saw Growth in November?

Image from: Film Reel / Shutterstock I don’t know about you, but one of my favorite components of the holiday season is finally finding the time to see all those movies I’ve been missing. This week’s Sunday Series features a ranking of the top movie sites (based on UVs), ordered by their month-over-month growth. As you can see, the film ‘Rise of the Guardians’ showed an astronomical growth since last

The Compete Weekly Pulse

What were the top sites in November 2012? Well, quite a bit of retail-themed sites, that’s for sure. We published our November data this week, and with it we put up a ranking of the fastest growing websites for the month. Check it out! Did you know that there are more than 200 million monthly active Twitter users? In Twitter’s own words, “you are the pulse of the planet.” If

Who’s Winning with Pinterest?

Image from: Trophy / Shutterstock As most marketers know, Pinterest is a fast growing website for browsing and sharing visual content – with a strong focus on shopping.  A favorite particularly among women (with women making up over 58% of all traffic), the website has continued to grow gangbusters over the past year.  In August, we noted that Pinterest traffic had now exceeded Tumblr traffic  – quite a feat considering

The Social Makeup of Social Media: Income Breakdown

Out of sheer curiosity, we here at Compete used our demographic data to craft a mini-infographic showing the income breakdown across 6 of the top social sites. The US Browser Population is lined beneath each data-set for further comparison and context. Of these properties, LinkedIn shows the most notable emphasis towards a specific demographic, individuals earning 60k and above. Pinterest shows a slightly higher representation among higher income demographics and Tumblr

Making Data-Driven Decisions

At Compete, we’re always thinking about how we can help our clients save more time and be as effective as possible. That’s why we’ve introduced new daily metric alerts, empowering you to make real-time, data-driven business decisions. The new feature allows users to configure alerts for the Daily Reach and Daily Attention metrics relevant to their business. Compete PRO will then track when the daily reach or attention values exceed

November Data is Now LIVE at Compete

Image from: Presents / Shutterstock November data is now LIVE at Compete! In November, the fastest growing Website traffic lists were heavily influenced by Black Friday and Cyber Monday, with Black Friday sites, bargain sites, holiday sites, and retail sites taking leading positions. Other key drivers of Web traffic in November include the Powerball lottery and the U.S. presidential election. Relief efforts for those affected by Hurricane Sandy likely drove

3 Strategies to Impact Your Consumer’s Path-to-Purchase

Image from: Maze image / Shutterstock I want you to take a moment to look around you. How many Internet-enabled devices do you own? I currently have two in my direct line of sight (computer, phone) and one in my bag (laptop). Like you and I, consumers live in an ‘always on’ environment. Yet, because of the multiplicity of these devices, it has become increasingly difficult to trace a consumer’s