Yearly Archives: 2011

Don’t delete those emails! Groupon needs you back.

Hyped as one of most anticipated IPOs of the year, Groupon has seen its stock price tumble since going public last month. Traffic to Groupon.com has also been on a steady decline over the past several months, largely as a result of Groupon dramatically slashing its online advertising spend. This past June at seemingly the height of the Groupon frenzy (or fad) the site’s traffic peaked at 33.7 million unique

Digital CMO Series: Mike Cooley, Sprint

“Focus on Mobile First” Mike Cooley, Vice President of online channels at Sprint manages the strategic, creative and technical initiatives impacting the web experience for both current and prospective customers. During his session – The Journey to Customer Experience Excellence at the Digital CMO Summit Mike shared how Sprint.com integrates community, support, account and commerce functions to create more meaningful connections with consumers and deliver a better customer experience. Below

AMC TV: The Walking Dead is Eating Up Breaking Bad

When season 4 of AMC TV’s Breaking Bad came to an end in October, I struggled with an important decision: how do I fill the void created by my acute Breaking Bad withdrawal? Should I tune into AMC’s up-and-coming second season of The Walking Dead zombie series? For starters, I looked at what else viewers who visit AMCTV.com’s Breaking Bad section did online in September during the peak of the

The Long Tail Internet Myth: We are Spending MORE Time on Top 10 Sites than Ever

Image from: nikkytok / Shutterstock In 2006, Compete was contacted by Read Write Web to provide data for a piece on the Long Tail Theory: The Shrinking Long Tail – Top 10 Web Domains Increasing in Reach (You can see our follow up to the post here). The Long tail theory is another way of describing the democratization of media and business through the Internet by removing some of the institutionalized

Apparel and Toy Retailer Traffic Down During Black Friday Week

Image from: Maksim Shmeljov / Shutterstock The holiday retail buzz has been extremely positive over the last week after an extremely successful Black Friday and Cyber Monday.  As reported yesterday by Compete, share of traffic to retailers such as Macys and Amazon was up YOY on Black Friday. Traffic to mass merchants, department stores and even electronics retailers were all up last week when compared to the same week in

Blogosphere 2010 vs. 2011: Which Industries Have a Pulse Now?

Image from: wavebreakmedia ltd/Shutterstock Many industries are finding it increasingly important to have a prescence online where they can speak their mind and give a complete voice to their brand. In Technorati’s latest study, the State of the Blogosphere 2011, the company uncovered some insights into why and how people blog, what content they blog about, and even how bloggers connect with brands. That’s where we thought we our data

Black Friday: How to Shop Less Belligerently

Image from: Poznyakov/Shutterstock For many, Black Friday has blossomed into a beloved tradition of engaging in fisticuffs with a stranger over the last pink Leapfrog tablet and is a day where the sight of a police officer in riot gear outside of the mall conjures up a warm fuzzy feeling. Apparently this tradition isn’t for everyone, as implied by the estimated 24% Y/Y growth in online shopping on Black Friday

Homepage for the Holidays

Impulse buying is one of the core traits at the heart of the American psyche, along with poor foresight and gullibility; that’s how I ended up with my pom-pom roller skates and five piece Barbara Streisand commemorative plate collection. Yet with the advent of another holiday season, consumers and CMOs alike rev their e-commerce engines. The holiday shopping season brings with it an onslaught of electronics deals, thrust upon shoppers

The Male vs. Female Debate Goes Mobile

Image from: James Flint / Shutterstock A year ago, when we segmented Smartphone Owners by gender, the male population dominated the marketplace. But sometime in early 2011, that trend shifted rather dramatically and women started adopting smartphones in greater numbers. Females, who had once made up significantly less than half of the smartphone owner segment, were now accounting for just over half the segment. Smartphone Owners by Male / Female

How Ad Effectiveness Tools Can Help Optimize Your Media Strategy

Image from: Aqnus Febriyant /Shutterstock Want to measure the total impact of your advertising campaign? Increase the efficiency of your media buy with Compete advertising effectiveness tools. Learn how our panel-based solutions are able to provide the data and insights you need to understand how your advertising affects consumer behavior. Sign up here to join us on December 6th from 2-3pm From this FREE webinar you will learn: Compete’s approach

Barbies, Legos, and Tablets: Top Toys of 2011

Image from: zuender/Shutterstock As we enter the final days of November, children everywhere are finalizing their lists for the upcoming holiday season. I remember poring over catalogs and memorizing commercials as I decided what toys I had to have that year. These days, children not only use catalogs and TV for inspiration, but they can supplement their research with the Internet. I decided to take a look at our Compete