Yearly Archives: 2011

The Weekly Compete Pulse

The winter holidays are quickly approaching us! Do you have all of your gifts? According to our retail team, there’s a heavy chance that you have been scurrying to check friends and family off your shopping lists and dodging the store lines by shopping online. Last week, online retail traffic increased 26%! We know time is of the essence, so we could help you out and compile the following articles from

#Orbitz25Days of Holiday Travel

Image from: fotohunter / Shutterstock The holidays are the craziest time of the year for travel. Now, I have been on my fair share of airplanes and because I often choose what airfare is cheaper over what brand I like best, I never rack up enough frequent flyer miles to warrant a free flight. Orbitz, an aggregator of flight options lets you compare and find the best deal for airfare

Online Retail Traffic Up 26% Last Week

Image from: Yellowj / Shutterstock Online retailers continued to draw in shoppers at a brisk pace last week.  Total visits to the Internet Retailer Top 200 sites grew 26% to 802M visits when compared to the same week last year. Last week’s growth in online retailer traffic appears to be spread out across all retail segments.  Mass Merchants and department stores continued to clean up online. Apparel and electronics retailers

Keeping Tabs on Travel and Facebook

Image from: Franck Boston/Shutterstock Join us as Compete explores the role Facebook plays in the travel space and touches on the value of a Facebook user to both travel and non-travel brands. Sign up here to join us on December 15th from 2pm-3pm From this FREE webinar you will: Gain deeper insight into the travel industry’s integration with Facebook, and the potential for expansion and innovation Better understand what’s involved

Insights into Fiat 500’s below Expectation Sales Performance

Throughout the last month, Fiat has experienced its share of tumultuous news. It began with a third quarter financial report that stated how Fiat (excluding Chrysler) lost $285 million in global profit while the brand it rescued, Chrysler, made $451 million and pulled the combined company into the black.  One of the leading culprits of Fiat’s below expectation performance is the Fiat 500 which has fallen behind its North American

‘Tis the Season for Mobile Shopping

Name the movie: Jake: How often does the train go by? Elwood: So often that you won’t even notice it. Those famous lines, of course, are from the classic Blues Brothers movie with Dan Aykroyd and John Belushi.  It appears as though we may be reaching the point where mobile shopping is something we do so often that we don’t even notice it. One of the more amazing things about

Webinar Replay: How Ad Effectiveness Tools Can Help

Image from: Mangojuicy/Shutterstock Can you measure the total impact of your advertising campaign? Current web analytic tools provide great information about your advertising campaigns, but can you see everything you need to see?  What part of the picture are you missing? Increase the efficiency of your media buy with Compete advertising effectiveness tools. Learn how our panel-based solutions are able to provide the data and insights you need to understand

What Your Beauty Shopper Craves Under the Tree

Image from: Nixx Photography / Shutterstock It’s that time of year where the ladies of the house are not only looking for something shiny but something to help add some shine to themselves!  Year after year we try to think of the best gifts to give the beauty lover in our life – and sometimes we just end up getting a gift certificate (which will prove out to not be

Out of Toilet Paper? Amazon to the Rescue!

Image from: William J. Mahnken / Shutterstock Have you ever bought toilet paper online?  Or shampoo?  How about toothpaste?  While we are more than happy to buy books, apparel, and electronics online, we have been reluctant to purchase our everyday household essentials online.  But this is changing.  While only 8 percent of consumers surveyed in the Fall 2011 Online Shopper Intelligence™ survey reported buying household products online in the past

Cruze to Market

Many call the Chevrolet Cruze the brand’s best small car ever.  Cruze sales in CY 2011 have averaged over 20,000 units each month—that’s about 13% of all Chevrolet sales—and Advertising Age just reported “Cruze” is one of the hottest automotive brands.  Launching a new model is hard enough; sustaining interest is just as hard and in November GM announced it was slowing Cruze production as sales cooled. To assess the

The Weekly Compete Pulse

If you aren’t up to your elbows in holiday gifts, then you certainly were not old enough to own a credit card by Black Friday and Cyber Monday. For those of us who were, we lucked out on some pretty great deals for our friends and families. According to our retail team, mass merchants, department stores, and electronic retailers experienced a better Black Friday than last year, whereas Apparel and