Monthly Archives: December 2011

Don’t delete those emails! Groupon needs you back.

Hyped as one of most anticipated IPOs of the year, Groupon has seen its stock price tumble since going public last month. Traffic to Groupon.com has also been on a steady decline over the past several months, largely as a result of Groupon dramatically slashing its online advertising spend. This past June at seemingly the height of the Groupon frenzy (or fad) the site’s traffic peaked at 33.7 million unique

Digital CMO Series: Mike Cooley, Sprint

“Focus on Mobile First” Mike Cooley, Vice President of online channels at Sprint manages the strategic, creative and technical initiatives impacting the web experience for both current and prospective customers. During his session – The Journey to Customer Experience Excellence at the Digital CMO Summit Mike shared how Sprint.com integrates community, support, account and commerce functions to create more meaningful connections with consumers and deliver a better customer experience. Below

AMC TV: The Walking Dead is Eating Up Breaking Bad

When season 4 of AMC TV’s Breaking Bad came to an end in October, I struggled with an important decision: how do I fill the void created by my acute Breaking Bad withdrawal? Should I tune into AMC’s up-and-coming second season of The Walking Dead zombie series? For starters, I looked at what else viewers who visit AMCTV.com’s Breaking Bad section did online in September during the peak of the

The Long Tail Internet Myth: We are Spending MORE Time on Top 10 Sites than Ever

Image from: nikkytok / Shutterstock In 2006, Compete was contacted by Read Write Web to provide data for a piece on the Long Tail Theory: The Shrinking Long Tail – Top 10 Web Domains Increasing in Reach (You can see our follow up to the post here). The Long tail theory is another way of describing the democratization of media and business through the Internet by removing some of the institutionalized

Apparel and Toy Retailer Traffic Down During Black Friday Week

Image from: Maksim Shmeljov / Shutterstock The holiday retail buzz has been extremely positive over the last week after an extremely successful Black Friday and Cyber Monday.  As reported yesterday by Compete, share of traffic to retailers such as Macys and Amazon was up YOY on Black Friday. Traffic to mass merchants, department stores and even electronics retailers were all up last week when compared to the same week in