Image from: Andrew Doran / Shutterstock
As a brand who seeks out any way to engage with our customers, friends, and other our industry experts, we openly admit that we need Twitter. We might even go so far as to say that we are addicted to it. It seems that in this day and age if a company does not have a social media presence they are not only outdated, but also at an extreme disadvantage. But although we owe a lot to this simple platform of 140 character tweets, we’d like to think if Twitter were trapped on a deserted island they would need us too.
Think about it! If you were trapped on a desert island, you would need people to find you. Well, what better way is there to find companies online than through search! Search sent 34,091,831 referrals to Twitter.com last month, up just about 2% from October. Traffic from Web and Search portals made up 18% of all traffic to Twitter.com in November. We decided to check out which people or brands people were searching for to get to Twitter.com. Read along to find out who sent out the best smoke signals last month and who Twitter might want to take with them if they were stranded on a remote internet island and wanted any chance of being found.
Keyword(s): “Taylor Swift” sent .12% of all search referrals to Twitter.com last month.
Keyword(s): “Kim Kardashian” and “Kim Kardashian Twitter” sent .16% of all search referrals to Twitter.com last month.
Bio: business woman, exec producer, fashion designer, perfumista
Keyword(s): “Justin Bieber” and “Justin Bieber Twitter” sent .17% of all search referrals to Twitter.com last month.
Bio: new album UNDER THE MISTLETOE out NOW!! I GOT SO MUCH LOVE FOR THE FANS…you are always there for me and I will always be there for you. MUCH LOVE. thanks
Keyword(s): “Leann Rimes” and “Leann Rimes Twitter” sent .11% of all search referrals to Twitter.com in November.
Bio: A good hearted WIFE married to an incredible man, Bonus Mom to two adorable Rascals, 3 dogs, Angels for friends & family…Life & I, we’re co-creating
Keyword(s): “Chris Brown” and “Chris Brown Twitter” sent .10% of all search referral traffic to Twitter.com in November
Bio: IM JUST ME!!!FRESH IZ A WAY OF LIFE.. so everyday is a new beginning
Keyword(s): “Selena Twitter” sent .04% of all search referrals to Twitter.com last month.
Bio: The Official Selena Gomez Twitter Page
All together, these six Twitter celebrities accounted for .70% of all search referrals to Twitter.com in November, which is a lot for a mere six accounts out of over 300 million users. Interestingly enough, each of the people mentioned above have Klout (or social influence) scores of 69-100 (an average score is 20). While each of these celebrities is lucky to have Twitter as a way of connecting with fans, Twitter is sure lucky to have them too. According to our data, they would make the perfect search team if Twitter were ever lost out to sea.
Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.