With the majority of holiday shopping under our belt (we know you haven’t forgotten about those “After Christmas Sales”), it’s time to wind down, read a book, and catch up on all of the marketing news you missed last week. We figured many of you would be too busy to read up on the articles this past weekend, so we’re doing a special version of the Pulse today.
No matter what your opinions of Klout are, there is no doubt in our minds that new mechanisms to measure social influence are in hot demand. Malcolm Galdwell’s revelation of influencers in The Tipping Point has grown tremendously in the context of a booming Internet age to form a new sort of measurement that will place value on “social sharers”. Want to know which companies have played a key role in shopper’s habits this holiday season? Klout has compiled this list: The 10 Most Influential Retailers
One of the mechanisms retailers often employ to snag customers in a pinch for time or to use their online platform in general is through shipping promotions. Direct Marketing News has the story on how offline brick and mortar stores have partnered with eBay to give customers the best of both worlds and increase purchases: eBay, retailers partner on shopping promotion
A powerhouse in the online retail industry, and the definition of a “one-stop-shop”, Amazon’s success is evident to all. But given that they sell anythingand everything, what are their strong suits? They may dominant in overall traffic and total shopping, but how are they doing against their competitors across industry’s? Check out this cool infographic from CPC Strategy Blog and see for yourself: Amazon vs. The World – An Infographic
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Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.