Last Minute Shoppers Take to the Web

Woman Shopping Online During Holidays

Image from: RT Design Studio via Shutterstock

Christmas is this Sunday, which means stores are hopping with last minute shoppers trying to check their final few items off their Holiday shopping lists.  As of December 11, more than half of consumers had finished more than 75-percent of their Holiday shopping, but surprisingly, 1 out of 10 had not even begun!

Compared to shopping the week prior, Toys and Games were popular items to buy.  Not unexpectedly, gift card shopping increased 18-percent.  These easy to purchase trinkets make good last minute stocking stuffers, so I expect gift cards to continue to increase in popularity until Sunday.

As we come down to the wire, consumers are turning their focus online.  Online spend increased 25-percent compared to the week prior and was 24-percent higher than offline spend for the same week.  With free standard shipping deadlines looming, consumers are getting more serious about getting their online shopping done in time.

Like most other weeks, Amazon was the retailer of choice for online shoppers.  2 out of 5 consumers conducted Holiday shopping on Amazon during the week of Dec 5.  Walmart, Ebay, and JCPenney were other popular retailers.

No doubt, shopping will continue until the early hours of Sunday morning.  To all you last minute shoppers out there, good luck, and keep your eyes peeled for deals.  Happy Holidays everyone!

About Debra Miller Arbesman:
Debra Miller Arbesman is senior associate, retailer and consumer products at Compete, a Kantar Media company that helps brands improve their marketing based on the online behavior of millions of consumers.