The Top 10 Elves of Online Shopping

Image from: Lasse Kristensen via Shutterstock

Are you behind on your holiday shopping? You aren’t alone! As of December 4th, 21% of shoppers surveyed had completed only 10% or less of their holiday shopping. Whether you are in a pinch for time or just have no idea what to get your brother, best friend, or niece, it’s common to seek the Internet for suggestions. If you are a retailer, it’s smart to provide some sort of gift finder or assistance in personalizing the holiday shopping experience.  We ran a report on the top destinations visited from users searching for “gift help”. Here’s who came out on top as this year’s best Online Elves:

As it turns out, the keyword “Gift Help” sent over 570 million referrals to just these top 10 sites alone. If you’ll notice, 7 of the 10 sites are retail sites themselves. It’s smart for a retailer to offer a type of gift finder search component or lists because not only will suggesting a product for a particular personality or relationship aid in sales, but people are already searching for these types of functionalities to make their shopping experiences easier and more effective. Best of all, this is a trait that is unique to online shopping in itself so it is imperative that online-only stores like,,,,, & take advantage of this. In fact, 68% of all of’s search referrals were from the keyword “Gift Help” last month. clearly considers “Gift Help” in their SEO strategy, as 73% of their referrals from this keyword were from paid search. Interestingly enough, has a very effective SEO from this keyword naturally – but then again, their whole site is based on the premise that it is a tool for helping you find the perfect gift for each type of person in your life.

Where do you go to get recommendations when shopping online for the holidays? What are some of your favorite gift guides and retailer suggestion methods?  Leave your thoughts in the comments below!

About Jen Duguay:
Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.