The Weekly Compete Pulse

It’s almost that time! Time to wrap up your year’s work at your desk and shut off your computer for a good break with friends and family. Now is a good time to decide on your New Year’s resolutions – which ones you intend to keep and which ones you will announce only to make yourself sound legit.

If you have some time this weekend you could begin to reflect on all of the changes, failures, and successes of 2011. Or, if that’s too heavy, you could just peruse BostInno’s 50 Incredible Photos of Boston in 2011: Year in Review and plan for your brand’s next (or first!) photo campaign.

Speaking of campaigns, Advertising Age informed us that McDonald’s is turning their marketing efforts out of their stores in into the fields where their food is made. The company hopes to put a farmer’s face to their products and eliminate the mystery of production:  McDonald’s to Launch Campaign Focused on Growers

Have you checked out the new Twitter yet? If you haven’t, sign into your account on the mobile app and it will automatically update! Not sure what difference it makes? Check out Mashable’s helpful article: New Twitter: 25 Tips and Tricks for Savvy Tweeters

Don’t have a big budget but want to add an effective last minute campaign to your holiday marketing strategy? Mashable has 5 low cost ideas for creating a buzz worthy mobile strategy: 5 Small Biz Mobile Marketing Strategies for the Holidays

Because of the standardization of the cost-per-impression metric, brand marketers can sometimes overlook digital media, perceiving it  as beign less creative than other scalable means of promotion. Direct Marketing News tells us why in reality, digital media is actually the medium with the most opportunity:  Digiday 2011: Integrate digital media, brand advertising Direct Marketing News

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About Jen Duguay:
Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.