7 Holiday Retail Insights that Will Jingle Your Marketing Bells

Image from: happykanppy / Shutterstock

1 *

Black Friday is no longer just an offline retailer holiday.  We have seen a big shift to online and a blending of Black Friday and Cyber Monday into one big spending weekend.

2 *

This holiday season, Amazon is going after their direct competition of brick and mortars through a new program. If consumers scan a product in a store, Amazon offers a 5% discount if they purchase that product on Amazon.

3 *

The only day of the year Walmart visitation surpasses Amazon is on Thanksgiving.  Consumers know Black Friday is the place to be, so consumers are doing their research online.

4 *

Consumers expect to do 25% of their online shopping on their mobile devices.

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5 *

Hot toys this season are a combination of old classics, like legos and barbies, and newer ones, like leapfrog, as well as a big emergence of 80’s toys.

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6 *

Consumers still have dollars to spend and people will be spending up into the last days!

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7 *

Competition is fierce.  Retailers need to be aware and price conscious, because consumers are aware and price conscious.

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All insights and more can be found in Retail Online Integration’s Podcast with Compete’s Debra Miller Arbesman, Senior Associate, Retail and Consumer Products.

All images from Shutterstock. Authors: (1) Kenishirotie (2) Sukhonosova Anastasia (3) Bochkarev Photography (4) Tyler Olson (5) Kletr (6) sheff (7) Dmitriy Shironosov

About Debra Miller Arbesman:
Debra Miller Arbesman is senior associate, retailer and consumer products at Compete, a Kantar Media company that helps brands improve their marketing based on the online behavior of millions of consumers.