Black Friday is no longer just an offline retailer holiday. We have seen a big shift to online and a blending of Black Friday and Cyber Monday into one big spending weekend.
This holiday season, Amazon is going after their direct competition of brick and mortars through a new program. If consumers scan a product in a store, Amazon offers a 5% discount if they purchase that product on Amazon.
Hot toys this season are a combination of old classics, like legos and barbies, and newer ones, like leapfrog, as well as a big emergence of 80’s toys.
Consumers still have dollars to spend and people will be spending up into the last days!
Competition is fierce. Retailers need to be aware and price conscious, because consumers are aware and price conscious.
All insights and more can be found in Retail Online Integration’s Podcast with Compete’s Debra Miller Arbesman, Senior Associate, Retail and Consumer Products.
Debra Miller Arbesman is senior associate, retailer and consumer products at Compete, a Kantar Media company that helps brands improve their marketing based on the online behavior of millions of consumers.