7 Holiday Retail Insights that Will Jingle Your Marketing Bells

Image from: happykanppy / Shutterstock

1 *

Black Friday is no longer just an offline retailer holiday.  We have seen a big shift to online and a blending of Black Friday and Cyber Monday into one big spending weekend.

2 *

This holiday season, Amazon is going after their direct competition of brick and mortars through a new program. If consumers scan a product in a store, Amazon offers a 5% discount if they purchase that product on Amazon.

3 *

The only day of the year Walmart visitation surpasses Amazon is on Thanksgiving.  Consumers know Black Friday is the place to be, so consumers are doing their research online.

4 *

Consumers expect to do 25% of their online shopping on their mobile devices.


5 *

Hot toys this season are a combination of old classics, like legos and barbies, and newer ones, like leapfrog, as well as a big emergence of 80’s toys.


6 *

Consumers still have dollars to spend and people will be spending up into the last days!


7 *

Competition is fierce.  Retailers need to be aware and price conscious, because consumers are aware and price conscious.

All insights and more can be found in Retail Online Integration’s Podcast with Compete’s Debra Miller Arbesman, Senior Associate, Retail and Consumer Products.

All images from Shutterstock. Authors: (1) Kenishirotie (2) Sukhonosova Anastasia (3) Bochkarev Photography (4) Tyler Olson (5) Kletr (6) sheff (7) Dmitriy Shironosov

About Debra Miller Arbesman:
Debra Miller Arbesman is senior associate, retailer and consumer products at Compete, a Kantar Media company that helps brands improve their marketing based on the online behavior of millions of consumers.