Online retailers continued to draw in shoppers at a brisk pace last week. Total visits to the Internet Retailer Top 200 sites grew 26% to 802M visits when compared to the same week last year.
Last week’s growth in online retailer traffic appears to be spread out across all retail segments. Mass Merchants and department stores continued to clean up online.
Apparel and electronics retailers who had experienced YOY declines in the prior two weeks appeared to bounce back during the week that including Cyber Monday. Cyber Monday week is traditionally one of the peak weeks for electronic retailers.
Retailers have been particularly vigilant in their use of email campaigns early on in the traditional holiday shopping season. One report stated 87% of large retailers sent at least one email during Cyber Monday. Such volume of promotion likely played an important role in driving traffic to retailers.
Much has been written about holiday creep – retailers efforts to move up the start of the traditional holiday shopping s
eason. Retailers appear to be trying to apply similar tactics on the back end of established shopping days. Walmart aggressively promoted ‘CyberWeek’ via an email campaign that attempted to extend Cyber Monday by six days.
One has to wonder how much longer that this pace of growth can continue during each successive week of the holiday season.