If you aren’t up to your elbows in holiday gifts, then you certainly were not old enough to own a credit card by Black Friday and Cyber Monday. For those of us who were, we lucked out on some pretty great deals for our friends and families. According to our retail team, mass merchants, department stores, and electronic retailers experienced a better Black Friday than last year, whereas Apparel and Toy retailers were actually more successful in 2010.
What did you pick up this Black Friday? Still have more shopping to do for your children? Out of ideas? Well, according to USA TODAY, A great gift for kids is a lesson in finances. Let’s make our future marketers more financially savvy!
With a lot of talk this year about the instability of the U.S. post office, we often wonder if the future of marketing campaigns is entirely electronic. According to Direct Marketing News, that time is not near - Fifty percent of consumers prefer direct mail to email
We can see what people are sharing with their networks and you know how you use your Facebook personally, but do you know how your consumers view your Facebook page? Take a look at Mashable’s “Consumer Goggles” and check out how the average person views a Facebook profile
We all have our own markets and consumers, but tell me when you’ve ever pushed away some useful information about the entire population of U.S. Internet users. Check out what Search Engine Watch says Americans are searching for and then allow creativity and inspiration to consumer you as you brainstorm your next outreach campaign: Top Bing Searches in 2011: Bieber, Kardashian & Royal Wedding
Okay everyone, it’s time to take off your tunnel vision goggles! With a world as ever-changing as ours, it’s important to invest in adaptation capacity within your organization and constantly challenge your status quo. Test your products, ideas, and messaging in different environments and face risk directly. Most importantly, always stay in tune with this theoretical debate featured here by Forbes: Can Brands Change As Fast As Markets They Serve?
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Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.