Apparel and Toy Retailer Traffic Down During Black Friday Week

Image from: Maksim Shmeljov / Shutterstock

The holiday retail buzz has been extremely positive over the last week after an extremely successful Black Friday and Cyber Monday.  As reported yesterday by Compete, share of traffic to retailers such as Macys and Amazon was up YOY on Black Friday.

Traffic to mass merchants, department stores and even electronics retailers were all up last week when compared to the same week in 2010.

The news was not all positive however; many niche retailers experienced year over year declines last week.  Apparel and toys retailers, sellers of one of the more popular holiday categories  were not able to cash in on traffic growth.

The trends suggest an apparent growing desire of consumers to consolidate their shopping at fewer retailers.  Retailers such as Target and Kohls have put more efforts around attracting name-designers to steal share from more niche apparel retailers such as Gap.

One other tactic likely influencing these trends is free shipping.  Many retailers have dangled free shipping when you spend a certain amount of money.  It appears that the impact may be consumers spending more at fewer retailers – the ones that sell the most categories – at the expense of retailers who cater to a particular category.