Digital CMO Series: John Bell, Managing Director, Oglivy 360
“Even Social Media needs brand management.” At the 2011 Digital CMO Summit, John Bell, Managing Director at Ogilvy 360 shared his thought provoking presentation – Overcoming the CMO’s Dilemma. John discussed a number of key questions and challenges that CMO’s are facing as brands begin to move from “experimentation into operationalizing” social media. It’s not as simple as senior marketing executives finally “getting it.” CMOs and their immediate teams are
Occupy Wall Street – Social In, Video Out
Image from: Occupy Wall St / Shutterstock Over the past two months we’ve seen a steady growth in the Occupy Wall Street (OWS) movement around the globe, with protests now taking place in over 50 cities worldwide. With the release of our September data, I thought it’d be interesting to take a look at OWS from an online perspective. To begin with, you can see that the impact of OWS
The Weekly Compete Pulse
Daylight savings is in full force! If you haven’t gotten around to changing the stove or microwave, do so before you have a minor panic attack on the way to your next appointment! While changing the clocks takes a bit of adjusting to, it’s no excuse to miss out on some really great articles that were published this week. Here are some of our favorite reads that we felt online
Help, My Competitor is Yelp! Is the Local Review Space Big Enough?
The local review space is increasingly relevant to the modern day consumer. Long gone are the days where the only way you were recommended a business was through your friend’s sister’s friend with the hair salon or by calling your one foodie friend who happens to know every type of cuisine within a 10 mile radius – although you should probably still keep that friend around. We decided to check
Webinar Replay: The Evolution of the Compact Car Segment and the Role Played by Social Media
Image from:Luti / Shutterstock The online automotive channel continues to increase in complexity – social media, model search, online shopping behavior- it can be difficult to stay in touch with the latest trends. Join us for a free webinar as Compete dives into the automotive industry and looks at how social media is impacting and engaging shoppers. Compete recently hosted a webinar where we dived into the compact car segment
Scion Music Measures
Scion has always been somewhat of an experimental brand, from marketing tactics to product design. Music continues to play a lead role in Scion’s strategy: In July, Pandora and Scion announced that Pandora’s service would be offered in the Scion xB and tC. And Scion recently announced it was going to effectively become an indie music label, with the Scion AV project (see scionav.com). However, Jack Hollis, Scion senior vice
Big 3 Reverse Cross-Shop: Headway!
Image from: ArchMan/Shutterstock For years, the so-called import nameplates gained market share by attracting domestic brand shoppers. Many in the industry feel that with stable Big 3 finances and better products the reverse is now happening: import shoppers are increasing the extent to which they cross-shop Big 3 products. To investigate, Compete analyzed reverse cross-shop rank for Ford, Chevrolet, and Dodge over time. Reverse cross-shop measures the prominence of a
Rockstar Games: Creating Controversy and Commanding Buzz
Image from: GTA V / Shutterstock Since the original Grand Theft Auto was released in 1997, Rockstar Games, a subsidiary of Take-Two Interactive, has been surrounded by controversy. By creating games like those in the Grand Theft Auto series that openly showcase violence and sexuality, Rockstar is no stranger to pushing the envelope in terms of game content. But that same controversy has also driven tremendous success with each new
Toyota Will Struggle to Regain Marketshare: Compete Analyst on CNBC
Lincoln Merrihew, Managing Director of Automotive and Travel at Compete, was featured last night on CNBC’s Earnings Central segment on Toyota. Toyota released their quarterly numbers yesterday and due to natural disasters and the yen, there are worries that Toyota’s financial forecast may be in the red. Take a look at what Lincoln has to say about Toyota’s current state due to overwhelming circumstances, it’s marketshare, it’s competition, and how
Search for a Cure: The Medical Problems that Worry Americans Most
Image from: Sven Hoppe/Shutterstock Some might call me a hypochondriac. Check my medical history, and you’ll see that I have never had a life-threatening medical problem. Check my Google history, and you’ll see that I’ve thought I’ve been sick, at some point in my life or another, with about half a dozen of them. I would guess that I’ve Googled “which side of the stomach is the appendix on” for
The Weekly Compete Pulse
With Halloween over, the holiday shopping season has officially kicked into high gear! Our Retail team is prepared to update you every step of the way. Just yesterday, we released our first report: Compete Holiday Insights 2011. Whether you’re making your holiday shopping list, planning a Thanksgiving dinner, or just relaxing with family today, find some time to catch up on articles we found interesting for online marketers this week.