Monthly Archives: November 2011

Black Friday Sites: Retailer Friend or Foe?

Aija Lehtonen / Shutterstock.com One of the growing trends over the last few holiday seasons has been the earlier and earlier start to the shopping season.  As reported last week in Compete Holiday Insights, 60% of respondents indicated that they have begun holiday shopping already.  Retailers seem to be paying attention and are seemingly challenging each other to see who can open the earliest on Black Friday.  Walmart and Toys

Privacy Concerns Over Kindle’s Silk Browser, and How Corporations Use Internet Data

There’s a lot of hype surrounding the Kindle Fire.  Some are labeling it “iPad’s first true competitor.” Others point to how it is changing the tablet market.  Most just want it.  You don’t?  Steve Rosenbaum offers 5 reasons to like it. Whether you plan on making the purchase or not, it’s clear the U.S. Internet population is at least interested in it, as shown above in our normalized count of

Compete PRO November 2011 Release

Compete PRO has some new features that make researching, comparing, and understanding the similarity between sites across the internet much easier. With the help of SimilarSites, we’ve released new functionality to our product that allows PRO users to preview sites that are similar, understand how similar they are via a similarity score, and view screenshots of the homepages etc. You may also notice that Saved Sites has a new look

Holiday 2011 Outlook

Image from: Adam Gryko / Shutterstock This post was originally featured on Retail Online Integration: In case you haven’t noticed the changes taking place in retail outlets all across the country, I am here to report that orange is out and red and green are in!  That’s right; the Holiday season has officially begun.   From tinsel to snowflakes, stores are already decked out in their Holiday finest hoping to entice

The Weekly Compete Pulse

I think I speak for the rest of Boston when I say that today is a gorgeous day outside. The windows are full of sunshine and open wide with a nice cool breeze coming in. It seems perfect weather to go pick up that turkey or ingredients for that special pie that earns you your right at the Thanksgiving table each year. Or you could also take a nice walk

Online Holiday Spending Dropped Last Week

Image from: Tatiana Popova / Shutterstock Have you started checking things off your gifts list yet? If so, then you are in good company. With a little over a month left until Christmas, most shoppers have already started making progress on their lists. According to the latest Compete Holiday Insights™ survey, over 60% of the people surveyed have completed part their holiday shopping, a 20% increase compared to a month

Lessons from Holidays Past

Image from: Sofia / Shutterstock After months of buildup and countless predictions, the holiday 2011 shopping season is here.  Before we all get overwhelmed with this year’s numbers, let’s take one final look at the 2010 holiday season and highlight a couple of last-second takeaways that can be applied to this year’s strategy. Isolate ‘Cyber Monday’ for All Categories So much emphasis has been placed on having a huge black

Shopping for the Holiday Sparkle

Image from: Graça Victoria / Shutterstock There are so many reasons to be cheerful around the holiday season. Among them are the excitement of getting that new video game, the thrill of receiving that “it” bag, and possibly the pleasure of smelling that distinctive new car smell. But what can be more exciting and nerve wrecking than having that special someone light up as you propose your eternal love? Maybe

Tis’ the Season to Up the Ante on Your iPad SEO

Now I have been on the Apple bandwagon since my first iPod in 9th grade and while I often Shazam a good tune via my iPhone 4, right before downloading it on my Macbook, I lack one Apple screen that any tech saavy digital native should have… An iPad. Recently, I opened up an email from Apple and was greeted with a catchy phrase, “The best gifts surprise people long

Overstock vs. O

Mashable recently published a piece on how O.com (formerly Overstock.com) was changing its name back to Overstock.com.  Good move in my opinion – just looking at traffic to both web addresses, it is easy to see that the kind-of-cool-but-a-bit-strange URL www.o.com wasn’t getting the attention of consumers. For review, here’s Overstock.com’s traffic over the past two years: As you can see, the chart has been relatively stable during the past

Compete Ad Effectiveness: You Don’t Know, What You Don’t Know

Image from: Fresh Paint /Shutterstock Did we miss you last week at our Ad Effectiveness webinar? Are you able to measure the total impact of your advertising campaign? Learn how Compete’s panel-based solutions are able to provide the data and insights you need to understand the entire effect of your advertising. Sign up here to attend on Thursday, November 17th from 2-3pm. From this FREE webinar you will learn: Compete’s