Many industries are finding it increasingly important to have a prescence online where they can speak their mind and give a complete voice to their brand. In Technorati’s latest study, the State of the Blogosphere 2011, the company uncovered some insights into why and how people blog, what content they blog about, and even how bloggers connect with brands. That’s where we thought we our data could come in to add a piece to the conversation.
You see, we have categorized our data for blogs by industry. Whether they host their content on Tumblr, WordPress, or Blogger, our lists of the top blogs by industry well help reveal what markets are utilizing the blogging space and how this has changed from 2010 to 2011.
Check out the slideshare below to see which industries blogged better in 2010, the up and coming industries in the blogosphere, and those whose blog success has yet to be determined by 2012.
Lastly, check out how these industries have compared against each other from 2010 to 2011.
• Business & Finance, Education, and Science & Technology blogs all had lower unique visitor counts this year when compared with last year (January to September).
• It’s been a good year for News & Politics, Entertainment & Celebrity, and Recreation blogs, who all have increased their unique visitor count 43%, 8%, and 28% respectively year over year. As the for the success of the News and Politics, the bulk of the category’s success came from The Huffington Post, which has had a growth of 111% year over year.
• In 2010 the blogging readership for Shopping was larger than that of Health and Fitness, but now the reverse is true. Also, Recreation blogs are rising above Family and Home blogs. Are online readers becoming more active offline?
Are you surprised by these results? Which industries have you see some interesting blog content come out of? Let us know in the comments below!
Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.