Now I have been on the Apple bandwagon since my first iPod in 9th grade and while I often Shazam a good tune via my iPhone 4, right before downloading it on my Macbook, I lack one Apple screen that any tech saavy digital native should have…
Recently, I opened up an email from Apple and was greeted with a catchy phrase, “The best gifts surprise people long after they’re opened.” Okay Apple, I’m listening …what have you got for me?
An iPad- I thought so.
I decided to look on Compete.com to see where people were going when they searched for iPads:
While Apple is the first destination site for iPad keywords, Best Buy, Walmart and Amazon aren’t far behind. What differentiates the sites’ traffic search referrals, however, is paid share vs. natural share.
We can see that Amazon and Best Buy receive a high level of traffic from paid search on the keyword “iPad” and, as competitors, it makes sense. Everybody knows what Apple products they are searching for, so competitors selling these products need to amp up their SEO strategy around these terms – whether it be through paid search initiatives, such as those employed by Best Buy and Amazon or natural search tactics, which Walmart seems to have executed successfully.
Alyssa is on the Inside Sales team here at Millward Brown Digital, working within the Financial Services and Technology & Entertainment industries delivering digital intelligence that helps clients improve their marketing based on the online behavior of millions of consumers. Find Alyssa on Twitter at @alyssamaine or connect with her on Linkedin.