Occupy Wall Street – Social In, Video Out

Photo credit: Mat McDermott, Flickr.

Over the past two months we’ve seen a steady growth in the Occupy Wall Street (OWS) movement around the globe, with protests now taking place in over 50 cities worldwide.  With the release of our September data, I thought it’d be interesting to take a look at OWS from an online perspective.

To begin with, you can see that the impact of OWS started showing up in September, with a huge jump (in percentage terms) from zero to around 187,000 unique visitors and almost 600,000 page views.

Compete PRO can also show daily data for the Daily Attention and Daily Reach metrics.  These show a peak in these metrics on Oct 6th – one day after major unions joined the OWS movement on Wall Street.  This was likely a key point in the movement to date – taking it from being a movement that was mainly youth-oriented to being appealing to a broader population.  Note also the more recent decline in reach and attention – which may indicate that while OWS has grown, it may be moving back to its core audience (vs. the broad audience) in terms of online interest.  Or perhaps the audience has moved to other venues online that are closer to them in terms of geography.

How are people finding the website?  Compete PRO shows us this in a traffic breakdown – social makes up a large amount of the inbound traffic to the website with almost 15% of total traffic coming from Facebook and Twitter.

Viewing incoming traffic on a site by site basis, we can see that referrals from Yahoo and Google are down, while referrals from Facebook and Twitter are up. Social is growing while search is falling – indicating, perhaps, that people are being more influenced by their peers.

And who are the traffic beneficiaries of OWS traffic?  Youtube and Livestream are both getting the majority of the traffic from this site – indicating that people are coming to both see videos of the protests, and get a sense of what the protest is like in a live setting.

Are you part of the OWS movement?  Which websites are you using to stay connected?  Let us know!

About Damian Roskill:
Damian Roskill is the Managing Director of Marketing at Compete. Before Compete Damian was head of products for a video start-up and has worked in start-ups for most of his career. Damian's career aspiration is to be at one with the advertising universe. Damian can be found on Twitter as Droskill, or connect with him on LinkedIn at http://www.linkedin.com/in/droskill