Daylight savings is in full force! If you haven’t gotten around to changing the stove or microwave, do so before you have a minor panic attack on the way to your next appointment! While changing the clocks takes a bit of adjusting to, it’s no excuse to miss out on some really great articles that were published this week. Here are some of our favorite reads that we felt online marketers would be interested in.
When you have two extremely influential people in an industry, you can’t help but wonder what their conversations over coffee might sound like. What makes the dynamic even more interesting is when you have a great pioneer in the digital age, Steve Jobs, chatting with a young digital revolutionary, Mark Zuckerberg. PBS was able to interview Zuckerberg and COO Sheryl Sanberg and discuss Zuckerberg’s relationship with Steve Jobs. Mashable has the scoop on a question everyone’s imaginations are trying to answer: What Advice Did Steve Jobs Give to Mark Zuckerberg?
Since F8, Facebook’s latest developers conference, the world has been anxiously awaiting the new Facebook transitions to come into play. Whether it be going through and deleting old content that users don’t want to resurface when their profiles become timelines, or jumping through some hoops to get a developer’s account, Facebook users are eagerly awaiting what comes next. It’s been almost two months since the updates were announced and users want to know when the changes will take place. Mashable brings us some clarity: Facebook Timeline: The Next Step Is Coming Soon
In a world of endless metrics – marketing, digital, and the combination of the two, it’s important to define upfront which measurement methods you will employ in any given campaign or online platform analysis. Shaping this set of metrics may be difficult to do, but Seth Grodin recommends the following six questions for analyzing a website that will be particularly helpful when conducting competitive intelligence research.
If you haven’t heard, Google recently announced it would be making search more secure. There are a lot of obvious implications for the search community, but marketers will need to adjust to these changes as well. Search Engine Watch has put together a very helpful guide to help you gear up for the Google’s new rules: Google Encrypted Search: 9 Key Points B2B Marketers Need to Know
Since Google+ was released, marketers have been trying to assess to value and impact of the +1 button. As Google+ becomes more developed, the +1 button is increasing in functionality. Search Engine Watch takes a historical and analytic look into the integration of the +1 button into Display Network ads, AdWords, and Google’s new offerings of +1 annotation reporting: Signals in PPC: Google’s +1 Feature is Getting Better
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Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.