The Weekly Compete Pulse

With Halloween over, the holiday shopping season has officially kicked into high gear! Our Retail team is prepared to update you every step of the way. Just yesterday, we released our first report: Compete Holiday Insights 2011. Whether you’re making your holiday shopping list, planning a Thanksgiving dinner, or just relaxing with family today, find some time to catch up on articles we found interesting for online marketers this week.

The end of the year is historically the period of the largest amount of purchases. The question on every retailer’s mind this time of year is How Much Money Will Consumers Spend This Holiday Season? Mashable has the prediction!

Have you started an e-mail marketing campaign recently? Are you sure you’re keeping tabs on the right metrics? Direct Marketing News released an article this week containing Four Metrics that Matter when analyzing your email marketing initiatives.

Search is becoming smarter and more personalized. Advertisers can directly target not only a particular demographic, but also a particular behavior or personality. Ad hosts like Facebook and Google are directing their ads based on your activity on their sites. But what protection to you have over this information? Well, Gizmodo tells us that Now You Can See Why a Google Ad Targeted You. Use this to not only check how your information is used, but to see whether or not your company’s advertising can increase in effectiveness.

If you haven’t heard the big news, Groupon’s IPO began trading on Friday. As the company has recently transitioned into a “2.0” called Groupon Now, which offers lower-end deals to be redeemed right away, AdAge decided to examine and compare Groupon Now with the entire company: Stat of the Day: Groupon Now Only 1% of Groupon’s Revenue

Have you gotten your hands on Steve Jobs biography yet? If you haven’t I suggest you pick up a copy. Steve Jobs was known for many things, but certainly one of his biggest talents in the workplace was his eye for and involvement in all of marketing. Al Reis from AdAge takes a look into what marketing means from all levels of a company and questions what marketing is today: Let’s Get Real: It’s Not Marketing We Do Today, It’s Branding

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About Jen Duguay:
Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.