Monthly Archives: November 2011

Blogosphere 2010 vs. 2011: Which Industries Have a Pulse Now?

Image from: wavebreakmedia ltd/Shutterstock Many industries are finding it increasingly important to have a prescence online where they can speak their mind and give a complete voice to their brand. In Technorati’s latest study, the State of the Blogosphere 2011, the company uncovered some insights into why and how people blog, what content they blog about, and even how bloggers connect with brands. That’s where we thought we our data

Black Friday: How to Shop Less Belligerently

Image from: Poznyakov/Shutterstock For many, Black Friday has blossomed into a beloved tradition of engaging in fisticuffs with a stranger over the last pink Leapfrog tablet and is a day where the sight of a police officer in riot gear outside of the mall conjures up a warm fuzzy feeling. Apparently this tradition isn’t for everyone, as implied by the estimated 24% Y/Y growth in online shopping on Black Friday

Homepage for the Holidays

Impulse buying is one of the core traits at the heart of the American psyche, along with poor foresight and gullibility; that’s how I ended up with my pom-pom roller skates and five piece Barbara Streisand commemorative plate collection. Yet with the advent of another holiday season, consumers and CMOs alike rev their e-commerce engines. The holiday shopping season brings with it an onslaught of electronics deals, thrust upon shoppers

The Male vs. Female Debate Goes Mobile

Image from: James Flint / Shutterstock A year ago, when we segmented Smartphone Owners by gender, the male population dominated the marketplace. But sometime in early 2011, that trend shifted rather dramatically and women started adopting smartphones in greater numbers. Females, who had once made up significantly less than half of the smartphone owner segment, were now accounting for just over half the segment. Smartphone Owners by Male / Female

How Ad Effectiveness Tools Can Help Optimize Your Media Strategy

Image from: Aqnus Febriyant /Shutterstock Want to measure the total impact of your advertising campaign? Increase the efficiency of your media buy with Compete advertising effectiveness tools. Learn how our panel-based solutions are able to provide the data and insights you need to understand how your advertising affects consumer behavior. Sign up here to join us on December 6th from 2-3pm From this FREE webinar you will learn: Compete’s approach

Barbies, Legos, and Tablets: Top Toys of 2011

Image from: zuender/Shutterstock As we enter the final days of November, children everywhere are finalizing their lists for the upcoming holiday season. I remember poring over catalogs and memorizing commercials as I decided what toys I had to have that year. These days, children not only use catalogs and TV for inspiration, but they can supplement their research with the Internet. I decided to take a look at our Compete

The Weekly Compete Pulse

I don’t know about you, but I am still full from Thanksgiving dinner. One thing I find that’s always best to fill up on after a meal is digital dessert. If you’ve got some time this weekend, check out these great articles we found interesting for online marketers. Did you know that Facebook is now bigger than the ENTIRE Internet was in 2004? Now, more than ever, it’s important to

Chitter Chatter in the Translation Industry

With the upcoming launch of the United Kingdom and France data sets, I can’t help but be excited to compare the internet space in France, England, and the United States.  The internet is absolutely global, as anyone at facebook.com will tell you, but how exactly do the nuances and cultures of a country affect the interconnecting web that we use so often?  I guess we will have to wait and

Sites Thankful for Thanksgiving

No holiday beats Thanksgiving in my book—you just can’t top family, food and football. Of course, having the resources of compete.com at my disposal, why not take a minute to check out which sites get the spike from turkey day traffic? After looking up the keyword “thanksgiving” on compete.com, which sites are most thankful for the holiday? Cooking sites, apparently. While retail sites all see that boost from the upcoming

Mass Merchant and Department Stores Experience Spike in Traffic Last Week

Image from: Gorilla / Shutterstock Consumers appear to be buying into the holiday creep that has dominated the headlines over the last couple of weeks.  Holiday creep is the term being used to describe the efforts by retailers to extend the holiday shopping season and offer holiday related deals before the traditional Black Friday kickoff. Year over year total visits increased last week increased in 7 of the 15 retailer

Not Now… Why Can’t I Connect!

Image from: Ljupco Smokovski / Shutterstock As I sit here on a Sunday afternoon browsing the web for Christmas gifts, checking email, going on Facebook to see what friends are up to and looking up recipes for dinner, I become aware of how reliant I am on my Wi-Fi Service.  While I have my TV on, I’m not really paying attention to it, which gets me thinking…If I had to