Monthly Archives: October 2011

Let the 2011 Holiday Shopping Begin!

Image from: Alena Root/Shutterstock The holiday season is supposed to be a time spent celebrating rather than stressing.  It’s no wonder why more people are starting their shopping process early rather than waiting until the last minute. According to the recent Compete Holiday Insights™ survey, over half of the people surveyed have already started shopping for gifts. Close to 30 percent of those people completed over 10 percent of their

Pan Am Takes Flight Again

This isn’t just a shameless plug for my new favorite TV show or to make my Halloween costume relevant – this is a look at the incredible brand revitalization that is occurring from an airline company that virtually disappeared in 1998. If you haven’t heard, ABC has piloted a new series entitled “Pan Am”, which hopes to capture the stories of the 1960’s jet age, particularly representing what it meant

Are Facebook and Travel a Good Match?

I’ve worked in the travel industry for nearly a decade and a lot has changed.  That includes the growing buzz around mobile and social – specifically Facebook.  Consumers use it and use it intensely (over 20 minutes per session).  So, naturally, businesses are trying to harness that attention to drive interest and bookings. Facebook recently announced major but controversial changes aimed at increasing stickiness to maximize ad revenues.  Effects of

Best Buy’s Best Bet

Much of the news surrounding Best Buy has been hardly positive this year.  The big-box electronics retailer recently announced a 30% drop in quarterly profits.  Plans are also in the works to cut the square footage of Best Buy’s stores by 10%. Analysts have suggested that Best Buy has struggled for the same reasons many other bricks-and-mortar retailers have: Amazon.  Some have gone as far to say that Best Buy

Portrait of the Online Shopper

Did you know that 40% of online shoppers in the UK make an online purchase at least once a week? What’s more is that 69% of online shoppers indicate that they may research a particular product in a store before making the purchase online.  These trends are found in the UK Online Shopper Intelligence report and provide an overview of the retail trends that have occurred in the UK during

Is Cruise Set to Ride the Mobile Wave?

With Apple 4s sales off to a strong start in the wake of the Steve Jobs era, use of mobile will only grow.  The travel industry, like every other, needs to understand how mobile use can best drive interest and purchases.  Within travel the cruise segment has arguably had the least success in leveraging the internet; maybe it can leapfrog other segments into mobile. To inform that potential and in

Three Digital Revelations from the GroupM What’s Next Conference

I was lucky to be able to attend the What’s Next conference in New York City last week. Those who went would tell you that it was a tremendous event and covered the full digital marketing landscape. Sure Charlene Li from Altimeter Group, Steven Levy from Wired, and Jim “ZMOT” Lecinsky from Google all dropped some knowledge on us, but the truly precious revelations came from the marketer panels themselves.

Use of Mobile Tap and Pay Will Double in the Next Year, but Mainstream Mobile Wallet Adoption is Far Off

Last month, the stock prices of credit card networks jumped after Google announced the expansion of its Google Wallet. Google added Visa, American Express, and Discover to its mobile payment system, which already included MasterCard. With Google’s digital wallet, consumers can pay for goods and services by tapping their Smartphone to capable terminals, instead of swiping a credit card. Wall Street apparently likes the idea of the digital wallet, but

Where to Reach the Student Demographic Online

Image from: zmkstudio/Shutterstock I still consider myself to be young and hip, so I can’t believe I’m about to do a “back in my day…” post.  So here I go… Back in my day, when I had to use a dictionary, I visited the public library where it (the big book) was proudly displayed atop a pedestal in all its glory.  Nowadays, students of the Millennial Generation turn to the

September 2011 US Search Market Share Report

As with any major web usage and activity online, there are seasonal trends that occur within search.  Summer vacations, back-to-school shopping, big news and events, and even new search features on the engines themselves – all these factors influence the level of search activity that consumers conduct. In the coming months, Compete will try to shed some light into what exactly is driving changes in consumer search activity and to

The Weekly Compete Pulse

It’s been a busy week at Compete, especially for the Technology & Entertainment and Financial Services verticals! If you missed Chris Collin’s webinar on Apple make sure to find some time to either watch it or review the slides: Think Different: The Decade of Apple. Also, here’s two free ebooks that we just released on the mobile money industry: Mobile Credit Cards and Mobile Banking. If that doesn’t keep you