After four weddings, two bachelorette parties and one bridesmaid extravaganza I am pleased to say wedding season is coming to a close, and my bank account is finally coming out of the red.
With wedding season ending, I wondered how theknot.com’s unique visitor traffic compared over the course of the year. Since I myself had recently been a frequent visitor of theknot.com (visiting the site at least 11 times in the past two months), I questioned whether guests viewed the site more during the summer (like I had) or previous months before.
After analyzing data from Compete.com; I found that most traffic occurs right before wedding season. There is also a high spike of interest in January which to my assumption is the peak of “Holiday engagement season” (Christmas and New Year’s).
I was also surprised to find out that 43% of people that visited the site were males. While some of this activity could be a result of ideas for same sex marriages, the keyword data indicates that the wedding ring forms are a hot topic.
This may be contributed to theknot’s selection of wedding ring styles, cuts and vendors available for viewing on their website.
But how does theknot.com compare to other bridal sites? Is it really the number one online wedding destination? I decided to check out the data:
It looks like theknot.com is definitely the go-to spot for those preparing for a wedding (brides and grooms alike!). How many times have you visited theknot.com this season?! Maybe you even used The Knot for your own wedding! Can you finally say the stress and pressure of weddings are over this year? Men, what were your favorite parts about theknot.com and what aspects of the site did you find the most beneficial for you?