I once owned a Blackberry. I liked BBM, that blinking red light and being able to tell everyone that my messages were “encrypted.” That was until I owned an iPhone. Now we have all heard the debate, Mac or PC, iPhone or Blackberry, Firefox or Internet Explorer… everyone has their reasons and I have mine.
Each phone has their unique features, but no matter which device is actually better, people are continuing to buy Smartphones.
Looking on compete.com I searched the keyword “smartphone”. My search showed that the top 25 search referrals are:
|Sites referred to by smartphone from 07/19/2011 - 10/17/2011||Industry Category||Volume||Paid Share||Natural Share||Avg. Site Referrals|
|13||toptenreviews.com||Mass Merchant and Department Store||1.37%||0.00%||100.00%||873,586|
|17||walmart.com||Mass Merchant and Department Store||1.09%||-||-||16,755,011|
Looking at the top 25 search referrals we find that Blackberry.com sees more visitors searching for smartphones, than Apple.com does. Apple.com has 100% paid search referrals for the keyword “smartphone” and Blackberry.com has 28.75% paid search referrals.
Looking at Average Site Referrals we see that Apple.com sees approximately 11 thousand site referrals and Blackberry.com sees approximately 900 thousand.
With such a large number of people searching for smartphones, the competition is as fierce as ever.
Looking at Average Stay and Pages/Visit for Apple.com we can see that people stay on the site for about 6 minutes and look at about 5 pages.
Looking at Average Stay and Pages/Visit for Blackberry.com we can see that the average stay is higher at about 8 minutes and look at about 7 pages.
Are people spending more time on Blackberry.com because there are more options? Do people know what product they want when visiting apple.com spending less time?
While I love my iPhone and have retired my Blackberry, Smartphones are the smartest option for people who want to be connected wherever they are.
Alyssa is on the Inside Sales team here at Millward Brown Digital, working within the Financial Services and Technology & Entertainment industries delivering digital intelligence that helps clients improve their marketing based on the online behavior of millions of consumers. Find Alyssa on Twitter at @alyssamaine or connect with her on Linkedin.