I once owned a Blackberry. I liked BBM, that blinking red light and being able to tell everyone that my messages were “encrypted.” That was until I owned an iPhone. Now we have all heard the debate, Mac or PC, iPhone or Blackberry, Firefox or Internet Explorer… everyone has their reasons and I have mine.
Each phone has their unique features, but no matter which device is actually better, people are continuing to buy Smartphones.
Looking on compete.com I searched the keyword “smartphone”. My search showed that the top 25 search referrals are:
Sites referred to by smartphone from 07/19/2011 - 10/17/2011
Avg. Site Referrals
|13||toptenreviews.com||Mass Merchant and Department Store||1.37%||0.00%||100.00%||873,586|
|17||walmart.com||Mass Merchant and Department Store||1.09%||-||-||16,755,011|
Looking at the top 25 search referrals we find that Blackberry.com sees more visitors searching for smartphones, than Apple.com does. Apple.com has 100% paid search referrals for the keyword “smartphone” and Blackberry.com has 28.75% paid search referrals.
Looking at Average Site Referrals we see that Apple.com sees approximately 11 thousand site referrals and Blackberry.com sees approximately 900 thousand.
With such a large number of people searching for smartphones, the competition is as fierce as ever.
Looking at Average Stay and Pages/Visit for Apple.com we can see that people stay on the site for about 6 minutes and look at about 5 pages.
Looking at Average Stay and Pages/Visit for Blackberry.com we can see that the average stay is higher at about 8 minutes and look at about 7 pages.
Are people spending more time on Blackberry.com because there are more options? Do people know what product they want when visiting apple.com spending less time?
While I love my iPhone and have retired my Blackberry, Smartphones are the smartest option for people who want to be connected wherever they are.
Alyssa is a Marketing Coordinator for Compete and spends her time diving into the digital marketing sphere, where online and offline coincide. Alyssa is interested in international marketing and economic development, but as a digital native also spends her time reading blogs and playing Tiny Wings. Find Alyssa on Twitter at @alyssamaine or connect with her on Linkedin or Google+