Picking Blackberries Online: A Look at Smartphone Search

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I once owned a Blackberry.  I liked BBM, that blinking red light and being able to tell everyone that my messages were “encrypted.” That was until I owned an iPhone. Now we have all heard the debate, Mac or PC, iPhone or Blackberry, Firefox or Internet Explorer… everyone has their reasons and I have mine.

Each phone has their unique features, but no matter which device is actually better, people are continuing to buy Smartphones.

Looking on compete.com I searched the keyword “smartphone”. My search showed that the top 25 search referrals are:

 
Sites referred to by smartphone from 07/19/2011 - 10/17/2011
Industry Category
Volume
Paid Share
Natural Share
Avg. Site Referrals
11wikipedia.orgDictionary/Thesaurus/Encyclopedia1.46%0.00%100.00%198,529,152
12facebook.comPersonal Networking1.44%0.00%100.00%525,556,662
13toptenreviews.comMass Merchant and Department Store1.37%0.00%100.00%873,586
14blackberry.comOEMs1.32%28.75%71.25%889,982
15youtube.comVideos1.13%--245,958,844
16wirefly.comWireless Agent1.12%100.00%0.00%679,820
17walmart.comMass Merchant and Department Store1.09%--16,755,011
18zdnet.comTechnology1.08%0.00%100.00%573,968
19samsung.comOEMs1.08%--1,247,624
20apple.comElectronics0.88%100.00%0.00%11,020,105

Looking at the top 25 search referrals we find that Blackberry.com sees more visitors searching for smartphones, than Apple.com does. Apple.com has 100% paid search referrals for the keyword “smartphone” and Blackberry.com has 28.75% paid search referrals.

Looking at Average Site Referrals we see that Apple.com sees approximately 11 thousand site referrals and Blackberry.com sees approximately 900 thousand.

With such a large number of people searching for smartphones, the competition is as fierce as ever.

Looking at Average Stay and Pages/Visit for Apple.com we can see that people stay on the site for about 6 minutes and look at about 5 pages.

Looking at Average Stay and Pages/Visit for Blackberry.com we can see that the average stay is higher at about 8 minutes and look at about 7 pages.

Are people spending more time on Blackberry.com because there are more options? Do people know what product they want when visiting apple.com spending less time?

While I love my iPhone and have retired my Blackberry, Smartphones are the smartest option for people who want to be connected wherever they are.

About Alyssa Maine:
Alyssa is a Marketing Coordinator for Compete and spends her time diving into the digital marketing sphere, where online and offline coincide. Alyssa is interested in international marketing and economic development, but as a digital native also spends her time reading blogs and playing Tiny Wings. Find Alyssa on Twitter at @alyssamaine or connect with her on Linkedin or Google+