Portrait of the Online Shopper

Did you know that 40% of online shoppers in the UK make an online purchase at least once a week? What’s more is that 69% of online shoppers indicate that they may research a particular product in a store before making the purchase online.  These trends are found in the UK Online Shopper Intelligence report and provide an overview of the retail trends that have occurred in the UK during Q3 2011. We combined Kantar Media Compete behavioural data and our Online Shopper Intelligence survey of 1,500 respondents to provide a snapshot of UK online shoppers, their behaviours and motivations.

We looked at overarching industry trends to understand how online shoppers are navigating the world of e-commerce.

We also dived deeper into the following topics:

-online and offline interaction in the purchase process

-value of the heavy online shopper to both bricks and clicks

-a glimpse at the Christmas shopper

Download the whitepaper here to learn more.

For more information about this study or other UK studies contact Jeremy Radcliffe at jradcliffe@compete.com

About Alyssa Maine:
Alyssa is on the Inside Sales team here at Millward Brown Digital, working within the Financial Services and Technology & Entertainment industries delivering digital intelligence that helps clients improve their marketing based on the online behavior of millions of consumers. Find Alyssa on Twitter at @alyssamaine or connect with her on Linkedin.