August Category Data Show NFL Recovered From Its Lockout Fumble

Image from: Paul Orr/Shutterstock

BOSTON, MA–(Marketwire – Oct 11, 2011) – Kantar Media Compete today released August data showing notable growth in its Football category, which drew in 16.6M UVs, a month-over-month (M-O-M) increase of 94.6% percent and a 22.2% percent rise year-over-year (Y-O-Y). This was healthy bounce-back from its lockout-mired lull in July.

In fact, football fans showed up in higher numbers online in August 2011 than August 2010. NFL.com, with 9.8M UVs, saw a M-O-M rise of 114.4 percent and a Y-O-Y lift of 19 percent. Clearly, fans were “ready for some football,” especially eager fantasy footballers, who visited sites such as fantasy.cbssports.com, which was up 222 percent for August, and fantasy.nfl.com, up 310 percent.

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About Jen Duguay:
Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.