AT&T Still Top Carrier Destination for iPhone Searchers

Photo credit: William Hook, Flickr.

There has been a lot of buzz around the office surrounding the next iPhone release – or, as everyone is referring to it, the “iPhone 5.”  As we near the launch, I thought it would be interesting to see where people were going for information on this next evolution of the iPhone.

Using Compete’s Daily Keyword Destination report I looked to see where people searching on any term that included “iPhone 5” went after their search.  I did not find it surprising that most of this search traffic was going to Apple’s site.

However, I did find some interesting tidbits as well:

  • AT&T was the only carrier to show up in the top 10.  Verizon Wireless was at #11, Sprint (rumored to be getting the iPhone 5) was #48 and T-Mobile was down at #94
  • And, speaking of rumors – the top 10 sites include MacRumors.com and iPhone5Release.org.  And it is interesting to note that iPhone5Release is the #1 site with 27% of referrals for an exact match on the term “iPhone 5.”  We first saw traffic on this site in April with a steady increase to 300k unique visitors per month in August.  For more on iPhone rumors check out last week’s blog: Is October 4th time for the 5th iPhone?
  • When I search for “iPhone 5” on Youtube.com, there are over 11,000 results with the most viewed result being the iPhone 5 Concept Features with over 24 million views!

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So if you are like me, you will be glued to your computer on October 4th so see what Apple announces.  But then the next question is:  Which carrier will you buy your iPhone 5 from?

We’ll be discussing this and more in our webinar Thursday October 6th at 1pm EDT:  Thinking Different: How Apple Changed the Rules of Consumer Electronics Marketing.  Register here!