Monthly Archives: October 2011

Traffic Report: The Top 10 Growing Magazines Online

Here at Compete, we have compiled a Magazine category which encompasses both digital magazines and the digital forms of print magazines. While the category experienced a slight (and expected) seasonal dip of 3% in unique visitors, it is up 13% year over year, a much larger growth than the 4% growth from September 2009 to September 2010. As digital becomes more relevant and more crucial to a magazine’s success, we

The Weekly Compete Pulse

If you’ve been too busy carving social media and tech-inspired pumpkins, then you certainly may have missed out on these great articles. So kick back in your costume, grab some Halloween candy, and catch up on these 5 good reads that we found relevant for online marketers this week. Looking for a controversial topic? Alan Pearlstein of AdAge questions whether or not the Internet is the be all end all

Will Banks Remember, Remember the 5th of November?

There’s been a lot of talk recently about November 5th, the unofficial “leave your bank” day, a grassroots effort against large corporate  banks who aim to replace the revenue they were getting from small business with new user fees. I decided to take a look at the Facebook page surrounding the “Bank Transfer Day” campaign and found that it has already garnered over 28,000+ likes and is being “talked about” by

Kia 2012 Targets: Can They Walk The Walk?

Last week, Kia Vice Chairman Hank Lee stated that Kia US sales will surpass 500,000 units in 2012.  Lee’s aggressive forecast is based partly on Kia’s 37% 2011 YTD sales growth, with about 470,000 expected for the full year.  To help facilitate the sales increase, Kia will increase the number of U.S. dealerships from 760 to 800 in addition to replacing poor-performing ones.  Kia will also increase production and inventory,

Tumblr vs. WordPress vs. Blogger: Fight!

Image from: Digital Genetics/Shutterstock Tumblr has been in the news a lot recently because of their huge user numbers (there’s also been some question of whether or not they are a “bot fest” – but I’ll leave that for others to analyze.) Back in 2009, I compared Tumblr to Posterous – but since that time Tumblr has just pulled away. So much so that Posterous seems to have seen the

Tom Brady: Most Valuable Pitchman

I had been eagerly awaiting the start of the Patriots season since their heartbreaking loss at the start of the year. The first Monday night game in September I got to see my favorite team back in action, along with my favorite player. What I wasn’t expecting was to see Tom Brady off the field as well, advertising footwear during one of the game’s commercial breaks. I loved the commercial, and

Click-through Rate on Mobile Ads Higher than Desktop

Image from: Borys Shevchuk/Shutterstock In our quarterly survey of approximately 1,200 financial product owners – Compete’s Mobile FS Intelligence survey – we seek to understand sentiment on the mobile channel across the banking, credit card, brokerage, and auto insurance industries. In this blog, I’ll share a little bit about the effectiveness of mobile ads within the financial services (FS) industry. Of those surveyed, 77% of FS consumers didn’t recall seeing

Are Online Readers Looking for Good Reads or Quick Reads?

Image from: cosma/Shutterstock It seems that I’m always on the hunt for a new good book, but that I’m never taking the time to read the ones I have. I don’t actually need to buy any more books – I have about 5 unread ones sitting on my shelf at home! Interestingly enough, I spend most of my day reading short articles online and converting those I find important into

Let’s Tie the Knot!

Image from: nuttakit/Shutterstock After four weddings, two bachelorette parties and one bridesmaid extravaganza I am pleased to say wedding season is coming to a close, and my bank account is finally coming out of the red. With wedding season ending, I wondered how theknot.com’s unique visitor traffic compared over the course of the year. Since I myself had recently been a frequent visitor of theknot.com (visiting the site at least

The Weekly Compete Pulse

We’d like to wager a guess that you have spent any free time you had this past week prepping for the upcoming Halloween holiday – buying just the right candy for the 5 trick or treaters you will get, debating whether you want to be Frankenstein or Frank Sinatra, deciding if you want your little one to rock the frog outfit or the hot dog outfit. While the ins and

Picking Blackberries Online: A Look at Smartphone Search

Lasse Kristensen/Shutterstock I once owned a Blackberry.  I liked BBM, that blinking red light and being able to tell everyone that my messages were “encrypted.” That was until I owned an iPhone. Now we have all heard the debate, Mac or PC, iPhone or Blackberry, Firefox or Internet Explorer… everyone has their reasons and I have mine. Each phone has their unique features, but no matter which device is actually