Monthly Archives: September 2011

Uncovering Non-Seasonal Traffic Patterns in a Seasonal Niche

Halloween was on my mind today.  With Labor Day over and chilly, rainy weather clouding up my week and reminding me of the fall season I begin to look forward to what is (in my opinion) the best holiday of the year.  This got me thinking of what costume I would wear this year, and so I started visiting a few costume supply retailers online. Wondering who else could possibly

Thoughts From HR: Which Top Boston Area Universities Are Leading the Charge & Getting Their Students Hired on the Web?

Right now @Compete, we’re in the midst of building our college recruiting program for 2012. This got me thinking – how are we going to get the most bang for our buck?  Which schools have employer-aware students & work on driving the most students to apply for jobs via their career sites?  Who gets the most traffic and how does that compare to what we’ve hired here at Compete?  Yeah,

Summer Superhero Showdown

I spend a lot of time at the movies. And just as December is always packed with “serious” films vying for Oscar nominations, summer is the time for big special effects filled action movies. This summer’s action roster had even more in common than usual, no less than four separate movies based on well-known comic book super heroes were released: ‘Thor’, ‘X-Men First Class’, ‘Green Lantern’, and ‘Captain America’. As

Forget Anchovies, Hold the PPC! SEO Management Helps Pizza Company Deliver to Its Bottom Line

After traveling through Europe on vacation the past couple of weeks, nothing said I was home more than grabbing a slice of New York pizza! Deciding to do a blog post on the topic, I wanted to find out who the “big cheeses” were in the pizza world and see if I could find some insight into their web strategies. Using the Keyword Destination tool on Compete.com to get a

How Will CSN Stores Fare as Wayfair?

As many of you know, Thursday, September 1st marked the launch of Wayfair.com, a site that consolidates all of CSN’s 200+ stores into a single ecommerce site. Follow along with me as I analyze this rebranding and decide once and for all whether the people over at CSN have been snacking on Smart Food and drinking Smart Water. In other less corny words, was their decision to become Wayfair an

Visual Tech-Crush Boasts Strong Numbers Out of the Gate

There has been a recent proliferation of socially oriented start-ups with an interest in sharing data amongst pre-existing networks. While not all of these web start-ups will attain success, I have a serious crush on one such start-up which is eye-candy-centric and has managed to harness long tail keywords through their user generated content. Long tail keyword strategies make websites more SEO friendly, while this approach is a no-brainer to

Are You Listening? Turning Social Media Conversations Into Business Advantage

Steve Rappaport, author of Listen First! The ARF’s new playbook shares his expertise on how to turn social media conversations into business advantage. Nearly anywhere you turn online, people are talking about your products and categories, what they like and dislike, what they want, what pleases them or ticks them off, and what they would like you to do, or stop doing. Twitter, Facebook, YouTube, millions of blogs, forums, Web

FAA Airline Tax Holiday

One result of the recent government budget crisis was that the FAA temporarily lost its authority to collect certain taxes from the airlines, including a 7.5% federal excise tax on domestic travel.  The result was a temporary and partial airline tax holiday. Airlines could have passed the benefits on to consumers as lower fares.  Most did not and instead kept fares flat (raising prices to offset the missing taxes), pocketing

Are Daily Deal Sites a Smart Investment for Companies?

I love daily deal sites.  Seriously…some might say I am borderline addicted.  From large, national sites, like Groupon and Livingsocial, to regional sites, like Coupme, I frequent them all.  I have enjoyed great meals, expanded my wardrobe, and even went zip-lining for 50% off (or more!) thanks to deals I found.  And I am in very good company.  In July 2011, around 11 million consumers visited daily deal sites.  In

The Weekly Compete Pulse

Happy Labor day weekend! We sure hope you are reading this over a hotdog at a cookout. While you’re enjoying the extra time this weekend, you should definitely take the opportunity to check out our new digs at Compete.com. We launched a new site design Wednesday based on extensive user research that we conducted earlier this year. We hope you like the new Compete PRO and the updated Site Analytics!

Fantasy Football: A Whole New Playing Field

With the NFL regular season right around the corner, I thought I would take a close look at Compete’s fantasy football ‘playbook’ and check out a few big players in the space. The closer I got down to the digital playing field, the more interesting facts started to rise to the surface. Here are few that you might not have known about. With baseball in full swing and football about