Monthly Archives: September 2011

The Weekly Compete Pulse

This week was a lively one for Boston as we celebrated the future of marketing through the FutureM conference. Compete had the honor of hosting a TastyBytes event with the ARF about turning social media conversations into business advantage. We wished we could have been at every event, but that’s why we had Bostinnovation around to fill us in! Check out a recap from Thursday’s event:  #FutureM: The Future of

The SEO Book of Mormon

Type the word “friend” into Google, and you’ll get the Wikipedia article and the dictionary.com definition. Up next? LDS.org. Huh? The Church of Jesus Christ of Latter-day Saints (LDS). It shows up as the third and fourth result—even before Facebook. So what’s the deal? A couple of weeks ago I read a fascinating article by Michelle Boorstein of the Washington Post about how the LDS is using SEO to keep

Beyonce’s Baby Bump Online

The VMAs were a little different this year. The red carpet was black and there wasn’t a host! So who was there to pull the show together? Who did we look to as the leader of the VMAs and who were we thinking about when the show ended? It wasn’t Boy Gaga It wasn’t Lil Why-aren’t-you-paying-attention-to-my-CD that drops tomorrow? It was Beyonce’s and her Baby. Each artist takes the VMAs

The Number 4 Gives You Some Street Cred

Wireless carriers have been talking a lot about 4G lately – fastest, LTE, best network, largest 4G network, – but what does it all mean?  Our clients are certainly asking us how this weighs into a consumer’s decision when picking out a new mobile phone.  So, we decided to ask consumers a few questions to see just how savvy they are about this new technology. Short answer: Not very! For

What’s Better Than an iPad? A Free iPad. And Possibly Other Tablets, Too.

About a month ago, I scored the chance to win an iPad 2 at a Web Analytics Wednesday in Boston.  [The event, sponsored by Acronym Media, also included a brief presentation, a chance to mingle with others in the business, and free food and beer.]  To be eligible to win the iPad 2, audience members only had to drop their business cards into a bucket and stay for the entire

Good News for Online News: 6 Out Of 10 Online Users Visited World News Websites In July

Guess what? Americans are actually staying up to date with the news! The hardcopy days of news may be close to over, but if there is any indicator of the market for online news, Compete.com’s July data is certainly a starting point. Up 6.3% in July from June, our World News category of sites now attract over 100M unique visitors monthly through both continuous news and breaking stories that spike

Successful Retailers Use Sales and Email Promotions, Free Shipping to Attract Shoppers Online

Kantar Media Compete Online Shopper Intelligence Study Highlights Do’s and Don’ts for Retailers BOSTON, MA–(Marketwire – Sep 13, 2011) – Kantar Media Compete today released data indicating that successful retailers are using free shipping, sales and email promotions to attract increasingly budget-conscious consumers. The results, part of Kantar Media Compete’s quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior, also show that more than a third of consumers reported that

Backpacks Get Lighter While Ebook Retailer Wallets Get Heavier

September is back-to-school time, but many students this year are headed forward – to the future that is. Our data suggest that e-books may finally be sounding the death knell for printed textbooks. Technology continues to change how we work, play and, now, learn. Netflix forced Blockbuster to nearly go bust, while Hulu and YouTube continue to turn the TV watching experience – and the ad industry – upside-down. On

Google & Zagat: Batman & Robin

Google just announced it is acquiring Zagat Survey (Zagat), a historic and significant player in the restaurant review space.  The purchase is another component of Google’s growing travel-related arsenal and also supports its focus-local efforts.  Zagat notes that its “commitment to accuracy and fairness” is consistent with Google’s and that together Zagat and Google will make a “dynamic duo.[1]”  Compete reviewed recent results for zagat.com with context to inform what

Digital CMO Series: Arianna Huffington, President and Editor-In-Chief, AOL Huffington Post Media Group

The Digital CMO Series kicks off with Arianna Huffington – listen in as she shares her perspective on the future of the industry and how to engage the digitally connected consumer to build a brand. “Everything in the Digital era is about connection and engagement. Will.i.am summed it up best when he said, ‘We used to consume content sitting on a couch, now we consume it galloping on a horse

The Weekly Compete Pulse

Tomorrow marks the 10th year anniversary of the September 11th terrorist attacks on the World Trade Center and the Pentagon. To me, it seems only natural that the day falls on a Sunday, a day perfect for reflection. As we look back on where we were ten years ago and how we coped with our friends and neighbords, we wanted to offer a unique perspective on the day from Peter