Monthly Archives: September 2011

Quick-tip: Leveraging Compete’s New Grouped Sites Feature

Adding a Saved Group From the Home tab you can easily organize domains you run reports on regularly. I personally enjoy organizing competitors by size and similarity in product offerings. Creating groups makes it simple to view competitor’s trends across multiple metrics at a glance using the spark-lines. To get started follow the three steps below. Navigate to the home tab. Click Saved Group on the left side . Select

The Weekly Compete Pulse

Does anyone remember what the digital space looked like before this week? Pretty soon, we will have almost no recollection of life before Facebook’s timeline (though FB will ironically show us what our life was like before). The “Oh I forgot my wallet trick” will be ancient history because we will all have Google Wallets – and who forgets their phones at home nowadays without making every effort to go

Who’s Winning Now? Fall Broadcast Season Predictions

Premiere week of the new fall broadcast TV season has finally approached and the tune in rates achieved across the top 5 broadcast networks this week will certainly set the tone for the remainder of the season. Which programs will be deemed the clear winners of their night and time slot will soon be determined as viewers decide if the new and returning programs have won them over, securing their

Digital CMO Series: Tony Marlow, Yahoo! and Brian Cooper, TNS

75% of Americans multitask – meaning they use the internet at the same time as watching television. This is a good indication that consumers are paying less and less attention to advertising.  So how do you make sure that your ads break through the noise and reach your targets? At the 2011 Digital CMO Summit, Tony Marlow, Director, Strategic Insights, Yahoo! and Brian Cooper, VP, Technology Sector, TNS discussed the

Fiat Shifting into (J-)Lo Gear

Fiat USA is leveraging Jennifer Lopez and her ever-expanding brand reach to support the continued launch of the Fiat 500.  Compete investigated the extent to which the Fiat / J-Lo partnership has the potential to be mutually beneficial. How’s Fiat Doing? The Jennifer Lopez ads for Fiat launched in earnest in September.   Results for Fiat’s US site through August suggest her primary job will be maintaining momentum rather than building

Looking Outside Your Industry for Interesting Traffic Insights

And on the seventh day, Pandora rested. When looking for something interesting to blog about I typically take an industry that’s on my mind and explore a variety of ways of looking at sites within that category through the analytics tools over at Compete.com. Today it was streaming music sites.  While I was comparing the category to see if anything interesting popped up, I noticed something interesting: Pandora.com saw significant

Is Short the New Black?

In light of fashion week, I thought I’d explore the prevalent use of proprietary url shorteners by the major social media and search providers. If you’re new to the conversation on url shortenters you can get the low-down from Mashable here: http://on.mash.to/oDXocP. Let’s ask the question: “Why reinvent the wheel?” Ultimately, large social media and search companies are all working toward being able to measure the sharing that happens across

A Daily Deal… Just For You!

Does LivingSocial.com have a deal for you?  Since its launch in July 2009, LivingSocial, a daily deal site, has grown to over 34 million members in the U.S. With so many people actively looking for values in their local area; I wondered which have been some of the most popular deals over the past year.  To figure this out I used the daily metrics available on compete.com and looked for

Digital Connections: Connecting With Your Customers Has Never Been More Important

Digital Connections is about bringing together digital leaders to discuss how the internet and digital media are transforming business. As consumers interact with the digital universe, businesses are continuing to adapt and grow.  Successful brands are linking data sets to create new digital insights and are finding innovative ways to stay connected with their consumers. Yesterday in London over 60 attendees from brands, agencies and publishers discussed how they are

Do Men Cheat More? – A Look into Dating Site Demographics

Let me give you some context, first, so you know that I’m a nice young lady who doesn’t regularly go poking about on lewd dating sites at work: About a week ago, a friend of mine told me about a website, MarriedButLonely.com, whose popularity was on the rise.  He explained that it’s a site where married people go to find partners with whom to cheat on their spouses.  He then

Chrysler 200 Post Launch

The Chrysler 200 was one of several recently-launched models designed to highlight the rebirth of Chrysler.  Its advertisements featured Detroit musician Eminem, and have won several awards.  In October 2010, we set some general measures one might use to gauge the 200’s early success based on the then-current results for Sebring (200’s predecessor) vs. key rivals Accord, Sonata, Camry, and Fusion.  Now nearly a year later, we’re checking back in.