Stellar Month for Facebook, Twitter; Daily Deals Leaders Continue Dip
BOSTON, MA–(Marketwire – Sep 29, 2011) – Kantar Media Compete today released its ranking of the top 250 websites for August 2011. Among notable changes in August were major traffic increases to Facebook.com, Twitter.com, MTV.com and NFL.com and a second month of declines for Groupon.com and Livingsocial.com.
Daily Deal Leaders Drop in UVs for Second Consecutive Month
Perhaps in part due to market saturation and deal fatigue, the daily deal category’s definitive leader, Groupon.com, dropped 28.6 percent month-over-month (M-O-M) to 21.9M unique visitors (UVs). Despite its two-month downward trend, however, the site still shows impressive 164.9 percent year-over-year (Y-O-Y) growth. Livingsocial.com attracted 10.15M UVs in August, a 4.25 percent fall M-O-M, but a 96.02 percent rise Y-O-Y.
Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.