Does LivingSocial.com have a deal for you? Since its launch in July 2009, LivingSocial, a daily deal site, has grown to over 34 million members in the U.S. With so many people actively looking for values in their local area; I wondered which have been some of the most popular deals over the past year. To figure this out I used the daily metrics available on compete.com and looked for the spikes.
The chart below illustrates Daily Reach, or, how many people visited livingsocial.com as a percentage of all U.S. Internet users over the past year. The average Daily Reach for livingsocial.com over the past year is 0.39%, with many large spikes that far exceed that percentage. Here are some examples:
- January 19, 2011: This was a daily deal for amazon.com that gave members a $20 gift card for $10. This has been LivingSocial’s most popular deal to date, selling over 1.4 million deals and a Daily Reach that soared to 1.49%. Interestingly enough, LivingSocial seems to have invested heavily in targeted social media marketing for this deal. If you take a look at our post “Exactly How Valuable Are People With High Klout Scores?” you will see that we featured the Amazon daily deal specifically because LivingSocial paid celebrities to tweet about it!
- March 2, 2011: Movie fans flocked to livingsocial.com to purchase two movie tickets for Fandango for $9. The Daily Reach for LivingSocial hit 0.54% that day
- June 9, 2011: Why not do it again? Nearly 3 months to the day, Fandango does another two movie ticket deal for $9, this time attracting more Internet users with a Daily Reach of 0.76%
- September 13, 2011: A million hungry folks gobbled up $20 gift cards for $10 for national supermarket, Whole Foods, the Daily Reach for that day was 0.43%
I have taken advantage of several of the above deals that LivingSocial offered on those days and what drew my attention and led me to buy was the amount of people posting the deals on Facebook and Twitter. With so many of my friends buying and commenting on the deals they just bought, I felt like I was missing out if I didn’t engage and buy. LivingSocial has a smart strategy of creating buzz on social networks by offering great deals with national brands, which drive new membership and also re-engages previous customers to buy from LivingSocial.
Have you taken advantage of any great deals on LivingSocial? Are you encouraged to buy daily deals through your social networks? Feel free to comment and start the conversation.