Digital Connections is about bringing together digital leaders to discuss how the internet and digital media are transforming business. As consumers interact with the digital universe, businesses are continuing to adapt and grow. Successful brands are linking data sets to create new digital insights and are finding innovative ways to stay connected with their consumers. Yesterday in London over 60 attendees from brands, agencies and publishers discussed how they are navigating the new digital economy and successfully winning the hearts, minds and wallet-share of today’s consumers.
Speakers shared some key insights with the audience, which included the likes of Dell, Waitrose, AOL, Channel 4 Television and Transport for London:
• Charlie Hiscock from SAB Miller said – it’s not about having a digital strategy, we need to have a strategy for “winning in a digitally-enabled world”
• LinkedIn’s Christina Goodman demonstrated how professional networking is expanding opportunities for marketers to use social media
• Kevin Mathers from Google shared insights into how mobile is going to enable new data connection and collection opportunities for multi-channel retailers
• And Caspar Schlickum, Xaxis, told how the availability of new consumer data is making it possible to target specific audiences to complement contextual media investments
Check out the social buzz surrounding the event at #digitalconnections. Below are a few key takeaways via twitter.
Alyssa is a Marketing Coordinator for Compete and spends her time diving into the digital marketing sphere, where online and offline coincide. Alyssa is interested in international marketing and economic development, but as a digital native also spends her time reading blogs and playing Tiny Wings. Find Alyssa on Twitter at @alyssamaine or connect with her on Linkedin or Google+