The Weekly Compete Pulse

Happy Labor day weekend! We sure hope you are reading this over a hotdog at a cookout. While you’re enjoying the extra time this weekend, you should definitely take the opportunity to check out our new digs at Compete.com. We launched a new site design Wednesday based on extensive user research that we conducted earlier this year. We hope you like the new Compete PRO and the updated Site Analytics! Feel free to reach out to us at anytime to give your feedback at support@compete.com.

In the meantime, let’s catch up on this week’s news. In Google’s corner, we saw increased efforts in pushing their new daily deals program, Google Offers. If you haven’t seen these at the bottom of your searches and want to know how this will compare to Groupon, read this Ad Age update: Yep, Google Is Serious About Daily Deals

Google Offers is all part of Google’s bigger program to integrate localization into their search engine. Offers will serve as a compliment to Google Places or city pages. Search Engine Watch says the entire push is all due to the fact that Google Wants to Get More Local Businesses Online

A funny thing happened at our most recent new hire orientation. We noticed that more than half of the people in the room were left handed people. Now, as a digital insights company that considers innovation and creativity part of its core values, this was a very interesting find. It just so happened the Ad Age made an analysis this week on right and left-brained employees in the marketing world: Meet Today’s Analytic Creative

Thought Spotify was the be all end all of music news? Music has clearly gone social and Facebook has found its newest and strongest partners. Mashable takes us through this new integration and how it will shape the future of online music: Facebook to Launch Music Platform With Spotify, MOG Radio as Partners

We think anyone who has 2.2 million Facebook friends is worth taking a note from. Social media is one of a business’s most powerful tools so you don’t want to miss this article by Mashable: How Cosmetics Giant Estee Lauder Leverages Social Media on a Global Scale

About Jen Duguay:
Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.