Monthly Archives: September 2011

The Catalog Conundrum: Seasonal Versus Yearly Mailers

I remember as a child pondering the question of at what point does one become a “grown up”. Now that I am approaching my mid-twenties I can take a stab at answering. It happened to me when I realized that whenever I entered any major department store I was drawn to the kitchen section. I no longer went directly to the electronics, music, or video sections. Instead I found myself

Digital CMO Series: Andy Sims, Director of Global Advertising, Skype

“Branding means so much more than raising awareness – it’s about activation, evangelism and engagement.” Andy Sims, Skype With over 145 million active users each month – Skype is a go-to technology for the “always connected” consumer. But how can marketers take advantage of Skype’s capabilities to reach these consumers? At the Digital CMO Summit, Andy Simms, Director of Global Advertising at Skype shares his perspective on how brands can

Boarding Up Borders: A Look Into the End of a Retailer

It’s not every day that a major national retailer goes out business, but in the middle of this summer, Borders announced such a day would be coming.  Now, in late September, all offline stores are closed, and the Borders online store finally ceased sales this past Tuesday, September 27th.  While booksellers can do fine existing solely as online retailers (just ask Amazon), how did the online store fare once physical

2012 Honda Civic Pre- and Post-Launch Analysis

In June, Honda launched the 2012 Honda Civic after postponing the original launch due to quake-related supply shortages.  The launch was much-anticipated as six years had elapsed since the last redesign, and only three months since the devastating Japan earthquake and tsunami that significantly disrupted production.  But the segment has evolved significantly in six years, driven by the Elantra, Focus, and Cruze.  Given the importance of the Civic to the

Top 250 Websites – August 2011

Stellar Month for Facebook, Twitter; Daily Deals Leaders Continue Dip BOSTON, MA–(Marketwire – Sep 29, 2011) – Kantar Media Compete today released its ranking of the top 250 websites for August 2011. Among notable changes in August were major traffic increases to Facebook.com, Twitter.com, MTV.com and NFL.com and a second month of declines for Groupon.com and Livingsocial.com. Daily Deal Leaders Drop in UVs for Second Consecutive Month Perhaps in part due

Will Community Colleges Solve the Unemployment Crisis?

Community colleges seem to be getting a lot more attention these days.  NBC’s hit show Community, which focuses on the everyday experiences of an eclectic group of community college students premiered its third season last Thursday.  Our Second Lady, Dr. Jill Biden, moonlights as a professor at a North Virginia Community College.  More importantly, the Federal government announced on Monday that they would be investing nearly $500 million to community

Battle for the Hourlies: Hertz Seeking ZipCar Customers

In late 2008, Hertz entered the hourly car rental market with a service called Connect by Hertz.  Recently Hertz re-branded the service as “Hertz on Demand,” eliminated membership fees, cut hourly rates, and expanded the types of vehicles available through the service.  All of these changes are aimed squarely at zipcar.  For example, zipcar charges a $60 annual fee to take advantage of their service.  Why rebrand and cut fees? 

August 2011 US Search Market Share Report

As search marketing and the major search engines continue to evolve, Compete is continually refining its query measurement methodology to ensure we are in alignment with the marketplace. The objective of our search share report remains the same – to accurately represent true consumer engagement with search. To that end we have taken the following key measures to enhance our search share reporting: Improve our search query collection methodology to

The Content Conundrum – tastybytes New York City

Does content drive transactions? It’s complicated right? We asked ourselves the same question last week at tastybytes, our ongoing (and traveling) luncheon series bringing together lunch, digital marketers and lively conversation. At The MODERN at the MoMa, We were joined by Digital and Social luminaries Mason Nelder (Verizon Wireless), Colin Hynes (RueLaLa), David Schreibstein (Ogilvy) and Steve Rappaport (Advertising Research Foundation). After a brief introduction by Stephen Dimarco (@sdimarco) the

Is October 4th Time for the 5th iPhone?

It’s 7:15AM. I’m startled awake to the sound of a pinball machine and I can’t seem to ever find the power button on my iPhone 3GS to silence the alarm. I’m tired, but now I’m awake and holding my phone so I check my email. I check Facebook. I check MacRumors. For three months, I didn’t see any news about the iPhone 5, but today Apple announced a press event

Pandora’s Box of Marketing – Mobile, SEO, & Facebook Music

Picture this (it shouldn’t be hard): you’ve got a deadline coming up, for work or school, and you need to crank out a few hours of serious TCB (takin’ care of business) at your keyboard. To ease the pain, you blast some tunes. And why not? You have all the tools you need – an internet connection and some speakers. There are currently a few online music streaming services offering