Monthly Archives: August 2011

Airbnb: How to Move from Making News to Making Profits

Over the last 60 days, Airbnb.com has had its ups – like scoring VC funding, and its downs – including a barrage of negative press about customers’ bad experiences. So how does Airbnb go from making news to making profits? For starters, it should keep close tabs on its competitors. Consider Vrbo.com, another site focused on vacation rentals, albeit a bit more traditional than Airbnb. A look inside Compete Pro

Help Conquer Famine and Drought In East Africa With 3 Clicks

In midst of extreme instability, lack of governance, and increasingly limited precious resources, East African Somalia has found itself in the heart of a severe food crisis that has left 29,000 children under the age of five dead and 3.7 million people in need of humanitarian assistance. Furthermore, an estimated 12.4 million people are in need of humanitarian relief throughout the Horn of Africa due to extreme drought. This is not

Who Should Be Worried About Google+?

When Google+ came on the scene at the beginning of July, the early adopters were all over it, but they were skeptical. We all remember Wave and Buzz, which didn’t quite hit the mark. This time though, the general opinion is optimistic, and the conversation has turned from “should competitors be worried” to “WHICH competitors should be worried.” Of course the first reports of Google+ was that it’s trying to

Liberals vs. Conservatives on the Web

A few weeks ago, Jon Stewart did a segment about the News of the World phone hacking scandal and how media companies owned by Rupert Murdoch (e.g. Fox News) downplayed the relevancy of the story.  This wasn’t the Daily Show’s first attempt at making news of the news industry (and probably not the last), but it got me thinking about the audience for Stewart’s show vs. the Fox audience.  More

The Big Move!

Compete has moved!  Outgrowing our old office space at the Prudential Center, we have moved to a fantastic new space on Boylston Street.  The new location is amazing, and should really give cramped Competers some space to breathe after living in such tight quarters!  While I’m in the New York office, I’ll still be sweating along in spirit by checking in with #competemoves on Twitter! Thinking about how moving in

Quick-Tip An Awesome Browser Plug-in – Awesome Screenshot

A number of our customers ask for a dashboard view, that’s easy to print. While this seems simple enough, when you have a number of technologies to wrangle it’s easier said than done. In order to cater to our customers we suggest downloading Awesome Screenshot.  This plug-in is available for Chrome, Firefox and Safari browsers.  It will allow you to capture either the visible portion or full screen of any

The Weekly Compete Pulse

Yesterday was our last day in the office. Needless to say, things got a little crazy. See, over the past week, the office had been packed full with stacks of pink crates from Crates for a Cure. Instead of packing up our things, some of us defiantly packed ourselves in them. Others made a snake trap. Are we ready to step out into the real world? We’ll find out Monday,

Health and Beauty Buyers Search for Deals – and Require Extra Pampering

This post was published by Click Z – Marketing News and Expert Advice on July 26, 2011. Thanks for the feature! Health and beauty shopping activity online was in full swing this spring. Marketers looking for ways to increase visits and purchase rates for their e-store may want to listen to the ever growing and savvy health and beauty shopper. According to Compete’s Shopper Intelligence Survey, 25 percent of online

Online Flower Traffic Blooms for Mothers Day

Online flower marketers experienced another great Mother’s Day season.   Traffic to these sites grew by a healthy 7% from May 2010 to May 2011.  The online flower business is a great example of how small, mom and pop businesses might have been given new life thanks to the web.  A flower shop in a drab storefront can be re-energized thanks to sites such as Teleflora. As you can see, the

Gender Marketing: Pinkberry is for Girls, Ben & Jerry’s is for Boys

I don’t think I’m alone in stereotyping the entire American female population as a group of ice cream addicts. For years, the go-to post-break up image has been a woman sitting on her couch with a bowl of ice cream watching a romance movie. I would imagine that ice cream companies have a fairly easy time tapping into the female market. But the question is: Are they consciously working to

Kantar Media Compete Names Scott Centurino Chief Operating Officer

Former CEO of Crimson Hexagon Will Oversee Company’s Rapid Growth in Digital Measurement Industry BOSTON, MA–(Marketwire – Aug 3, 2011) – Kantar Media Compete today announced that Scott Centurino has joined the company as chief operating officer (COO). Centurino, who will report to Compete’s president, Scott Ernst, will play an important role in managing the company’s growth as it expands its global footprint and digital measurement offerings. “Scott has a track