What’s that # Sign Doing On My TV?
I wouldn’t label myself as a “TV Junkie”, but I do certainly watch my fair share of television. As I watch, I have noticed a growing trend of networks using on-screen hashtags to label shows as they are airing, appearing as a faint watermark on the corner of the screen. For those of you who don’t know what a hashtag is, it’s a # symbol followed by a word grouping
Are Early Adopters of Mobile Banking Satisfied?
When you follow the mobile wallet news, one of the first things you notice is that there is an enormous amount of investment in mobile banking services. It seems like banks and other financial services firms launch a new app every week. Even credit unions are in on the mobile action. Qualitatively, the investment seems disproportionate to the current adoption level. I can’t say I know anyone who uses mobile
Quick-Tip: Leveraging the Long Tail
With the evolution of search technologies like google instant leveraging long tail keyword data is becoming more and more important. It’s a lesser understood concept that the better portion of business conversions (both macro and micro) are prompted from long tail search. The truth is that innovations in search are allowing consumers to get to their final destinations faster. For example, a user wants a new pair of shoes… before instant
The Weekly Compete Pulse
Whew! You’ve made it through the work week. Does this mean a weekend of back to school shopping for your kids, catching up on housework and lawn maintenance, or heading out of town for some more summer adventures? One thing you certainly should take the time to schedule in is this collection of articles we’ve found tailored to online marketers. Oh and for those of you looking ahead for next
Mass Merchants Go To The Head of The Class
The massive heat waves all across the country have ended, summer camps are coming to a close, and children are scrambling to finish the reading lists they have ignored all summer. These can only mean one thing—the first day of school is just around the corner. Using Compete’s panel of 2 million consumers and the results of our Summer 2011 Shopper Intelligence survey, we explored the hot ticket items this
The Biggest Winner from Google/Motorola Is… Microsoft?
Two years ago I facilitated a competitive brainstorming session for a leading pre-paid wireless service provider, with the goal of identifying the threats to incumbent brands. One of the ideas we discussed – but dismissed as too far-fetched – was Google becoming a disruptive provider of free wireless services. Not just free software, but free everything: hardware, software, apps and connectivity – the entire value chain. After all, if Google
Summer is a Time to Celebrate Great Food and Local Markets!
That’s right! You’ve been waiting for it all year, and it’s finally here! August is National Goat Cheese Month! Not a fan of goat cheese? How about blueberries? July was National Blueberry Month, but unfortunately, I was out of the country and couldn’t fully appreciate it in France. Now that I’m back and Compete.com data for July is live, I wanted to take a look and see if other people
We’ve arrived! Top 10 Tweets from SES San Francisco
We are here! Squishy people and all. For those of you who are here at SES San Francisco, be sure to stop by booth #706 and say hi to Tim Keene (@TimKeeneExp) and Brian Tino (@btino)! Our Compete.com July data went live today so feel free to stop by and chat data or learn about our tool! Since we’re sponsoring the SES SF tweet wall, we figured we might as
Win/Win Marketing: Give a Teacher an Apple – Apple iPad, That Is.
On March 11th, Apple released the iPad2 to the world. Chocked up with tons of new features, a sleeker design, and optimism for the future of tablets, the iPad2 would inevitably provide for Apple a surge of attention and sales, essentially marketing itself. But the iPad2 wasn’t the only thing Apple released to the public around this time. In partnership with this new product, Apple decided to set up shop
Coffee Wars – 3 Strategies the Heavy Hitters Employ to Stay on Top
Few things are as personal as your choice of caffeine addiction. To quench our thirst for FRESH POTS of joe (the video below is for your enjoyment), we’ll examine the three strategies the industry heavy hitters compete on. Dunkin’ Donuts went public on July 28th of this year, garnering a lot of attention from investors and begging the question: What are some of the smart things that Dunkin’ Donuts is
Quick-Tip: Using compete.com daily data to inform your marketing campaigns
Daily information can give you insight into the effectiveness of your competitor’s marketing efforts especially if you’re certain they rely heavily on email marketing for traffic. Here’s a quick-tip that will help you identify which days of the week might work best for your email marketing campaigns. First you’ll need to download the CSV of the daily attention and reach metrics for the last three months. Next open it in