July Movie Category Shows Strong Online Interest

BOSTON, MA–(Marketwire – Aug 30, 2011) – Kantar Media Compete today released July data showing growth in its Movie category, which totaled 61.2 million unique visitors (UVs) — an increase of 6.9 percent month-over-month (M-O-M) and 7.8 percent year-over-year (Y-O-Y).

With studios counting on summer blockbusters to lure consumers into the theaters, many movie-related sites, including portals, movie sites, studio sites and theater sites, received a boost in July. This corresponds with July’s $1.4 billion box-office gross, a new July record, which at an estimated 175 million tickets sold, was slightly more than July 2010. 1

The top site in the Movies category was Internet Movie Database, or Imdb.com, which had 24.8 million UVs in July. Rounding out the top four ranking sites were Movies.yahoo.com with 19.9M UVs, Moviefone.com with 6.15M and Movies.msn.com with 3.98M UVs.

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About Jen Duguay:
Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.